The Journal
Journal
Curated thinking from inside the practice — on story, strategy, community and the work of building the next economy.
20 Jul 2026
Letter from Mel | By the time you read this, the numbers would have changed
A note before you read on. This email discusses domestic and family violence, and femicide (the killing of women and girls). Please…
22 Jun 2026
Letter from Mel | The Market Doesn’t Care That You Care
Why purpose-led businesses are harder to run - and more necessary than ever.
10 Jun 2026
When Flowers Do More: Flowers Across x Humans of Purpose Academy
A gentle place to begin again. There is a particular kind of generosity in a bouquet. It asks for nothing and offers…
23 Mar 2026
Stories Shape Systems: Why Narrative Is the Most Underrated Lever in Impact
Story has always shaped culture. From First Nations traditions of deep listening to modern impact businesses, the stories organisations tell influence what…
12 Feb 2026
Becoming a B Corp: The Work That Happens Out of Sight
For a long time, we’ve been working towards something that didn’t lend itself to a countdown clock or a launch tease. No…
4 Nov 2025
Stand Out in the AI Crowd: The Secret to Authentic, Human-Led Prompts
People are starting to notice when content is AI-written. It can feel polished but distant, generic, or just… off . In a…
14 Oct 2025
Current Social Media Trends Shaping Purpose-Driven Marketing in 2025
The digital landscape has never been louder - but purpose still cuts through. While new trends like deinfluencing 2.0, workslop fatigue, and…
29 Sep 2025
Inbox Impact: Mastering Email Marketing to Drive Action and Engagement
For social enterprises and impact organisations, every email is an opportunity - not just to update, but to mobilise, inspire, and amplify…
8 Sep 2025
Making Analytics Actionable: A Guide for Social Enterprises and Purpose-Led SMEs
What does marketing data really tell you? We explain how to analyse results, set baselines, and use insights to drive small business…
1 Sep 2025
Marketing Shifts Every Purpose-Driven Leader Needs to Watch
The marketing landscape is evolving fast - and for social enterprises, impact leaders, and purpose-led businesses, staying ahead of the curve isn’t…
