The HoP Collective
The HoP Collective is a membership for the person in a purpose-led business who wears the marketing and growth hat - maybe along with many other hats. Join the community and experts to help you grow. Weekly drop in rooms online, always on access to experts and community, monthly skill-building workshops and more.
$99 a month including GST. Three-month minimum.
You know your cause better than anyone in the room, and somehow you are also the one who is meant to know how to grow it. The marketing sits on top of everything else you do, which means it gets squeezed first and learned last.
Meanwhile the posts keep arriving: a new tool, a new platform rule, a new way of doing everything with AI, each one suggesting that everyone else is eleven steps ahead. There is no easy way to check whether that is true.
You can ask an AI, and it does help you think. It cannot tell you whether an idea will work in your context, and it cannot understand why you are tired. Courses often miss on fit and timing. Agencies tend to arrive with a large proposal. Friends and family are not always close enough to the work to help.
Underneath all of it is isolation, and a sense that the people around you have become competitors instead of colleagues. The Collective is where that stops. We cannot promise you will never feel behind. We can offer a steadier way to keep pace, with other people alongside.
You bounce ideas off others in small breakout groups, unpack something you are stuck on, or bring a question to Mel and Bella for their honest read. Come every week, or only when something is live.
The first, on Thursday 3 December 12.30-2pm, is Mel and Bella on content strategy. Every workshop is recorded and kept in the library for members who cannot attend live.
You are in the room as it happens and can put your own questions to them.
Ask a quick question and get an answer from someone who understands the work. Mel and Bella reply the same day.
We have both sat in your chair, inside our own businesses, and we will tell you what we think.
Mel is the founder and chief executive of Humans of Purpose and a social ecologist. She hosts the Humans of Purpose podcast, which has had more than 450 conversations with purpose-driven leaders, and in 2015 she founded Talking Sticks and The Coterie, hosting renowned international thought leaders, philosophers and practitioners.
Bella is Studio Director at Humans of Purpose, where she leads our digital marketing and content studio for purpose-driven clients. She brings growth, innovation and systems expertise, and the practical craft of communications and storytelling for impact.
Thu 3 Dec
The first workshop
Content strategy, with Mel and Bella. Recorded for the library. 12.30pm - 2pm
Fri 4 Dec
The first Friday Circle
12 noon - bring your challenge, your question, and enter the solve circle - experts and community to help you unpack it and move forward with confidence.
It is a little before midday on a Friday. You have a half-finished idea, or a question you have been turning over all week, and nobody to say it to. You open the Circle and find yourself in a small group with people who do the same kind of work. There is no presentation and no agenda to keep up with. Someone says what they are stuck on, someone else says what they tried last month, and the thing that felt enormous becomes a little more ordinary. Sometimes you bring a question to Mel or Bella, and you get our honest read.
Circles are never recorded. People bring real and sometimes sensitive things, and what is said in the room stays in the room.
$99 AUD a month, including GST
There is a three-month minimum, after which you can cancel at any time. Billing starts on the day you join.
Neither. It has no fixed curriculum, it does not replace agency work, and it is not a content production service. It gives you a steady group of real people to think with, one practical skill a month, and regular access to people with experience.
No. Come every week, or only when you have something live.
No, so that people can bring sensitive things and speak honestly. Workshops are recorded and kept in the library.
Solo marketers, founders and leaders in purpose-led businesses, social enterprises and not-for-profits, who are the only person wearing the growth and marketing hat.
We are not against it. We use it as a thinking partner once strategy and key messages are set, and we do not use it to write external content. We will say plainly how we work with it and test it with you, because the aim is to save time and not to create more to fix.
Workshops are recorded, so you can learn the skill later. Circles are not recorded, but you are welcome at the next one, and the chat is there in between.
We do not promise that. We offer a steadier way to keep pace, with other people alongside.
Yes, at any time after the three-month minimum.
Bring the thing you are stuck on, or come and listen to someone else’s. The first Circle is on Friday 4 December at midday, and the first workshop is on Thursday 3 December. Join us and your new community for growth on purpose.
Gatherings, salons and workshops, online and in the room. Members receive a discount on in-person events.
The marketing pendulum is swinging back. For more than a decade, the conventional marketing wisdom has been post more, automate more, scale more. What that means today is that audiences are now tuning out more. They are craving real, tangible experiences backed by honest storytelling. We call it an Analogue Renaissance. In this session we un-packed if there really is such a renaissance? And what does that mean for purpose driven leaders? Check out what we learnt in this conversation via The Journal.
