The Analogue Renaissance
The marketing pendulum is swinging back. For more than a decade the wisdom was: post more, automate more, scale more. The Analogue Renaissance: Live is a free one-hour online workshop for purpose-led founders, communicators, and brand leads - and it's built around one central idea: you already have what it takes to win in this cultural moment. The work is learning how to make it visible. In the session, we'll cover: The cultural shift that's creating a structural advantage for impact brands right now - and why "authentic" is now the most important word in marketing (and the most abused). The Three-Part Story Test - a framework for knowing whether your brand story is doing its job: understood without effort, related to without translation, and passed on without prompting. From story to strategy - what it looks like to build a content presence around real things, told well, in a way that doesn't depend on any algorithm staying kind to you. And we'll be doing something a bit unusual: running a live story audit in the room. If you'd like your brand's current story tested against the framework - with our expert team and Mel, in real time — bring it. REGISTER FREE >>
