Growth on Purpose | Why so many mission-driven brands feel stuck (and what you can do about it!)
“Growing your audience doesn’t automatically mean growing your business.
So what does delivery look like when your business is built on purpose? If your impact business, B Corp, or purpose-led brand feels like it is doing all the right things but still not cutting through, this conversation with our team, Mel Greblo (Founder + CEO) and Bella Borello (Studio Director) cuts to the chase. They unpack why so many founders and marketing leads feel eleven steps behind and why growth has become a loaded word in the purpose sector. The discussion points to a central idea – what does it really take to build momentum without selling out your mission?
Why are we having this conversation now? Across client calls, DMs, and founder conversations, we have been hearing the same thing again and again. The pressure is real right now. Mel breaks down the strategy-first approach their team uses with clients, including the importance of defining what growth actually means before reaching for tactics, campaigns, or AI tools. Bella and Mel also get into the marketing shift happening right now – from old-school, product-led messaging to audience-first relevance.
This is essential listening for founders, social entrepreneurs, marketers, and purpose-driven leaders who are trying to grow in hard times. If you have been asking, “Is any of this going to work?” this episode gives you a grounded and strategic way forward.
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Humans of Purpose are the content studio, consultancy and community where purpose becomes power. We partner with values-led founders and brands to help them grow with purpose. Get in touch or Book in some time with Bella to learn more.