About us

Founded in 2021 by Mel Greblo, Humans of Purpose and our not-for-profit Academy, is wholeheartedly committed to business as a force for good.

Pairing her 25+ career in social impact and strategic communication expertise, Mel wanted to build a female-led business that catalysed opportunities for thriving, especially for women who face complex barriers to employment.

We’ve listened to dozens of small and medium sized businesses, heard about your growing pains, know the problems out there with legacy and bro-led agencies. Not content with the status quo, our vision is to lead what we believe is the future - regenerative and restorative work with brands and humans similarly on purpose.

We’re here to flip the script. On business. On marketing - bringing an ethical, respectful, and transparent approach to make digital and social media marketing as beautiful as the work our clients and community do.

We don’t just talk about our impact. We measure it. We’re seeing remarkable outcomes for the courageous women who enter our virtual doors. Read our 2024 Impact Report here >>