/* ============================================================
   HUMANS OF PURPOSE — Theme stylesheet
   ============================================================
   Loaded by functions.php on every page. The homepage uses these
   tokens + the per-section classes below. Add new sections by
   appending here; keep section banners (=====) consistent.

   Fonts are self-hosted from /assets/fonts/ via @font-face.
   Token rationale + brand context lives in CLAUDE.md.
   ============================================================ */

/* ── Fonts ───────────────────────────────────────────────────── */
@font-face {
  font-family: "Fraunces";
  src: url("../fonts/Fraunces-VariableFont_SOFTWONKopszwght.woff2") format("woff2-variations"),
       url("../fonts/Fraunces-VariableFont_SOFTWONKopszwght.ttf") format("truetype-variations");
  font-weight: 100 900;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Fraunces";
  src: url("../fonts/Fraunces-Italic-VariableFont_SOFTWONKopszwght.woff2") format("woff2-variations"),
       url("../fonts/Fraunces-Italic-VariableFont_SOFTWONKopszwght.ttf") format("truetype-variations");
  font-weight: 100 900;
  font-style: italic;
  font-display: swap;
}
@font-face {
  font-family: "Space Grotesk";
  src: url("../fonts/SpaceGrotesk-VariableFont_wght.woff2") format("woff2-variations"),
       url("../fonts/SpaceGrotesk-VariableFont_wght.ttf") format("truetype-variations");
  font-weight: 300 700;
  font-style: normal;
  font-display: swap;
}

/* ── Tokens ──────────────────────────────────────────────────── */
:root {
  /* core palette */
  --hop-glacier:  #7cd4d0;
  --hop-petrol:   #244a57;
  --hop-moss:     #547702;
  --hop-primrose: #febfc1;
  --hop-ink:      #111111;
  --hop-paper:    #f5f1ea;
  --hop-paper-edge: #ebe5d8;
  /* Page background — a deep, faintly cool charcoal rather than pure black.
     --hop-ink stays the locked brand value for dark text on light surfaces. */
  --hop-night:    #15181c;
  --rule:         rgba(17,17,17,.14);
  --rule-strong:  rgba(17,17,17,.32);
  --mute:         rgba(17,17,17,.55);

  --font-display: "Fraunces", "Times New Roman", Georgia, serif;
  --font-ui:      "Space Grotesk", "Helvetica Neue", Arial, sans-serif;

  --ease:         cubic-bezier(.22,.61,.36,1);
  --dur-fast:     140ms;
  --dur-base:     260ms;

  --pad-x:        80px;
  --gutter:       24px;

  /* Buttons / CTAs / form controls are slightly rounded (client 2026-05-25,
     "rounded, not oval"). Images, media and cards/tiles stay square (0). */
  --radius-control: 8px;

  /* Inverted token aliases — used throughout the ink-background pages */
  --fg-on-ink:        var(--hop-paper);
  --fg-on-ink-mute:   rgba(245,241,234,.62);
  --fg-on-ink-soft:   rgba(245,241,234,.78);
  --rule-on-ink:      rgba(245,241,234,.18);
  --rule-on-ink-soft: rgba(245,241,234,.12);
  --rule-on-ink-strong: rgba(245,241,234,.34);
}

*, *::before, *::after { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  background: var(--hop-night);
  color: var(--hop-paper);
  font-family: var(--font-ui);
  font-weight: 400;
  font-size: 17px;
  line-height: 1.8;
  letter-spacing: -.003em;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
a { color: inherit; text-decoration: none; }
img, svg { display: block; max-width: 100%; }
::selection { background: var(--hop-glacier); color: var(--hop-ink); }

.wrap {
  max-width: 1440px;
  margin: 0 auto;
  padding-left: var(--pad-x);
  padding-right: var(--pad-x);
}

/* ── Section register utilities ──────────────────────────────────
   The homepage no longer runs dark throughout — it alternates paper / ink
   section by section (client 2026-05-25). These two utilities set the
   background + the default text/rule register for a band; per-section
   classes layer their own type on top. Sub-brand colour bands (petrol,
   moss, etc.) are set per-section, not here. */
.section--paper {
  background: var(--hop-paper);
  color: var(--hop-ink);
}
.section--ink {
  background: var(--hop-night);
  color: var(--hop-paper);
}

/* ── Form controls ───────────────────────────────────────────────
   Bordered text controls share the rounded brand radius. Borderless /
   underline-only inputs (e.g. the footer newsletter field) opt out by
   not carrying these classes. */
.field {
  font-family: var(--font-ui);
  font-size: 15px;
  padding: 14px 16px;
  border: 1px solid var(--rule-strong);
  border-radius: var(--radius-control);
  background: var(--hop-paper);
  color: var(--hop-ink);
}
.field::placeholder { color: var(--mute); }
.field:focus { outline: 2px solid var(--hop-glacier); outline-offset: 2px; }

/* Screen-reader-only — visually hidden, still announced. */
.sr-only {
  position: absolute !important;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0,0,0,0);
  white-space: nowrap; border: 0;
}

/* ── UI primitives ───────────────────────────────────────────── */
.rule        { height: 1px; background: var(--hop-paper); }
.rule--soft  { height: 1px; background: var(--rule-on-ink); }
.rule--paper { height: 1px; background: rgba(245,241,234,.22); }

.btn {
  display: inline-flex; align-items: center; gap: 12px;
  font-family: var(--font-ui);
  font-weight: 600;
  font-size: 12px;
  letter-spacing: .22em;
  text-transform: uppercase;
  padding: 16px 22px 15px;
  border: 1px solid var(--hop-paper);
  border-radius: var(--radius-control);
  background: var(--hop-paper);
  color: var(--hop-ink);
  cursor: pointer;
  transition: background var(--dur-fast) var(--ease),
              color var(--dur-fast) var(--ease),
              border-color var(--dur-fast) var(--ease);
}
.btn:hover { background: var(--hop-paper-edge); }
.btn--ghost { background: transparent; color: var(--hop-paper); }
.btn--ghost:hover { background: var(--hop-paper); color: var(--hop-ink); }
.btn--paper { background: var(--hop-paper); color: var(--hop-ink); border-color: var(--hop-paper); }
.btn--paper:hover { background: transparent; color: var(--hop-paper); border-color: var(--hop-paper); }
.btn--ink   { background: var(--hop-ink); color: var(--hop-paper); border-color: var(--hop-ink); }
.btn--ink:hover { background: #2a2a2a; border-color: #2a2a2a; }
/* Outline ghost for paper surfaces — transparent with an ink hairline, fills ink
   on hover (the light-background counterpart to .btn--ghost). */
.btn--line  { background: transparent; color: var(--hop-ink); border-color: var(--rule-strong); }
.btn--line:hover { background: var(--hop-ink); color: var(--hop-paper); border-color: var(--hop-ink); }
.btn .arrow {
  font-family: var(--font-display); font-weight: 400; font-size: 16px;
  letter-spacing: 0; margin-top: -1px;
  transition: transform var(--dur-fast) var(--ease);
}
.btn:hover .arrow { transform: translateX(4px); }

/* Compact CTA — smaller + more rounded than the default .btn (used in the
   single-row header so it sits lightly beside the wordmark). Still a
   rounded-rect, not a full pill. */
.btn--sm {
  font-size: 11px;
  gap: 9px;
  padding: 11px 18px 10px;
  border-radius: 14px;
}
.btn--sm .arrow { font-size: 15px; }

/* Header discovery-call CTA is a plain rounded ghost button (client 2026-05-25):
   transparent with a paper hairline + paper label; fills paper on hover. The
   ghost behaviour lives on .btn--ghost — no bespoke wipe here. */

.quiet-link {
  display: inline-flex; align-items: baseline; gap: 8px;
  font-family: var(--font-ui);
  font-weight: 600;
  font-size: 12px;
  letter-spacing: .22em;
  text-transform: uppercase;
  padding-bottom: 3px;
  /* Glacier accent reads clearly as a link against ink and petrol alike. */
  border-bottom: 1px solid var(--hop-glacier);
  transition: border-color var(--dur-fast) var(--ease);
}
.quiet-link span { transition: transform var(--dur-fast) var(--ease); }
.quiet-link:hover span { transform: translateX(3px); }

/* ============================================================
   HEADER (header.php) — single row, transparent-overlay / solid-on-scroll
   ============================================================ */
/* Default = solid night header (non-banner pages: About, Journal, default).
   Banner pages (body.has-banner) override to fixed + transparent below. */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: var(--hop-night);
  border-bottom: 1px solid var(--rule-on-ink-strong);
  transition: background var(--dur-base) var(--ease),
              border-color var(--dur-base) var(--ease),
              top 480ms var(--ease);
}

/* Banner pages: header floats over the full-bleed hero/banner (image runs to
   the very top, behind the nav). Solid background only once scrolled. */
body.has-banner .site-header {
  position: fixed; left: 0; right: 0; top: 0;
  background: transparent;
  border-bottom-color: transparent;
}
body.has-banner .site-header.scrolled {
  background: var(--hop-night);
  border-bottom-color: var(--rule-on-ink-strong);
}

/* Single row — wordmark (left) · nav (centre) · ghost CTA (right).
   1fr | auto | 1fr keeps the nav centred in the header regardless of the
   wordmark / CTA widths. On mobile the hamburger takes the CTA's column. */
.site-header__bar {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 32px;
  padding: 18px 0;
}
.brandmark { display: inline-flex; align-items: center; justify-self: start; }
.brandmark img { display: block; height: 36px; width: auto; }
.nav {
  display: flex; align-items: center; justify-content: center;
  gap: 16px; flex-wrap: wrap;
  justify-self: center;
}
.nav a, .nav__btn {
  font-family: var(--font-ui);
  font-weight: 600;
  font-size: 12px;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: var(--hop-paper);
}
.nav > a {
  padding-bottom: 4px;
  border-bottom: 1px solid transparent;
  transition: border-color var(--dur-fast) var(--ease);
}
.nav > a:hover, .nav > a.active { border-bottom-color: var(--hop-paper); }
.nav__sep {
  font-family: var(--font-ui);
  font-size: 12px;
  color: var(--fg-on-ink-mute);
  user-select: none;
}

/* Conversations dropdown — accessible disclosure (click/keyboard) + hover open */
.nav__group { position: relative; display: inline-flex; }
.nav__btn {
  display: inline-flex; align-items: center; gap: 7px;
  padding: 0 0 4px;
  background: none; border: 0;
  border-bottom: 1px solid transparent;
  cursor: pointer;
  transition: border-color var(--dur-fast) var(--ease);
}
.nav__group:hover .nav__btn,
.nav__btn:hover,
.nav__btn[aria-expanded="true"] { border-bottom-color: var(--hop-paper); }
.nav__caret { transition: transform var(--dur-fast) var(--ease); margin-top: 1px; }
.nav__btn[aria-expanded="true"] .nav__caret { transform: rotate(180deg); }

.nav__dropdown {
  position: absolute; top: calc(100% + 10px); left: 0; z-index: 60;
  display: flex; flex-direction: column;
  min-width: 190px;
  padding: 8px;
  background: var(--hop-night);
  border: 1px solid var(--rule-on-ink-strong);
  border-radius: var(--radius-control);
  box-shadow: 0 18px 40px rgba(0,0,0,.38);   /* overlay panel — shadow allowed */
  opacity: 0; visibility: hidden;
  transform: translateY(-6px);
  transition: opacity var(--dur-fast) var(--ease),
              transform var(--dur-fast) var(--ease),
              visibility var(--dur-fast) var(--ease);
}
/* Open on hover (mouse) or when the button reports expanded (click/keyboard).
   Deliberately NOT :focus-within — focusing the trigger shouldn't auto-open a
   disclosure, and it would otherwise trap Esc (focus returns to the button). */
.nav__group:hover .nav__dropdown,
.nav__btn[aria-expanded="true"] + .nav__dropdown {
  opacity: 1; visibility: visible; transform: none;
}
.nav__dropdown a {
  font-family: var(--font-ui);
  font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--fg-on-ink-soft);
  padding: 11px 12px;
  border-radius: calc(var(--radius-control) - 2px);
  transition: background var(--dur-fast) var(--ease), color var(--dur-fast) var(--ease);
}
.nav__dropdown a:hover, .nav__dropdown a:focus-visible {
  background: rgba(245,241,234,.06);
  color: var(--hop-paper);
  outline: none;
}

.header-cta { display: inline-flex; align-items: center; justify-content: flex-end; justify-self: end; }

/* Hamburger — hidden on desktop, revealed at ≤768 (see responsive block). */
.nav-toggle {
  display: none;
  align-items: center; justify-content: center;
  width: 44px; height: 44px;
  margin-right: -10px;          /* optical: nudge the bars toward the edge */
  padding: 0;
  background: none; border: 0;
  color: var(--hop-paper);
  cursor: pointer;
}
.nav-toggle__bars { position: relative; display: block; width: 22px; height: 12px; }
.nav-toggle__bars span {
  position: absolute; left: 0; right: 0;
  height: 1.5px; background: currentColor;
  transition: transform var(--dur-fast) var(--ease);
}
.nav-toggle__bars span:first-child { top: 3px; }
.nav-toggle__bars span:last-child  { top: 9px; }
.nav-toggle[aria-expanded="true"] .nav-toggle__bars span:first-child { transform: translateY(3px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] .nav-toggle__bars span:last-child  { transform: translateY(-3px) rotate(-45deg); }

/* Full-screen overlay panel; sits below the sticky header (which caps it). */
.mobile-menu {
  display: none;                /* set to flex at ≤768 */
  position: fixed; inset: 0; z-index: 40;
  flex-direction: column;
  padding: 104px var(--pad-x) 48px;
  background: var(--hop-night);
  overflow-y: auto;
  opacity: 0; visibility: hidden;
  transform: translateY(-8px);
  transition: opacity var(--dur-base) var(--ease),
              transform var(--dur-base) var(--ease),
              visibility var(--dur-base) var(--ease);
}
.mobile-menu.is-open { opacity: 1; visibility: visible; transform: none; }
body.menu-open { overflow: hidden; }
.mobile-menu__nav { display: flex; flex-direction: column; }
.mobile-menu__nav a {
  display: flex; align-items: center; justify-content: space-between;
  font-family: var(--font-ui);
  font-weight: 600; font-size: 14px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--hop-paper);
  padding: 24px 0;
  border-bottom: 1px solid var(--rule-on-ink);
}
.mobile-menu__nav a:first-child { border-top: 1px solid var(--rule-on-ink); }
.mobile-menu__nav a::after {
  content: "\2192";
  font-family: var(--font-display); font-weight: 400;
  font-size: 16px; letter-spacing: 0;
  color: var(--hop-glacier);
}
/* Conversations sub-items — indented, quieter than the top-level links. */
.mobile-menu__sub { display: flex; flex-direction: column; padding: 4px 0 12px 18px; }
.mobile-menu__sub a {
  padding: 12px 0;
  font-size: 12px;
  border-bottom: 0;
  color: var(--fg-on-ink-soft);
}
.mobile-menu__sub a::after {
  content: "\2192";
  font-family: var(--font-display); font-weight: 400;
  font-size: 13px; letter-spacing: 0;
  color: var(--hop-glacier);
}
.mobile-menu__sub a:first-child { border-top: 0; }

.mobile-menu__cta { margin-top: 40px; }
.mobile-menu__cta .btn { width: 100%; justify-content: center; }

/* ============================================================
   MODAL (header.php #hop-contact-modal) — global contact modal
   ------------------------------------------------------------
   Lazy-rendered HubSpot form inside an overlay panel. Opened by any
   [data-hop-modal-open="…"] trigger; closed by the X, ESC, or backdrop
   click. main.js handles focus-trap, scroll-lock and the on-first-open
   HubSpot script load. Hidden by [hidden] until JS clears it.
   ============================================================ */
.hop-modal { position: fixed; inset: 0; z-index: 200; }
.hop-modal[hidden] { display: none; }
.hop-modal__backdrop {
  position: absolute; inset: 0;
  background: rgba(17, 17, 17, 0.62);
  opacity: 0;
  transition: opacity var(--dur-base) var(--ease);
}
.hop-modal.is-open .hop-modal__backdrop { opacity: 1; }

.hop-modal__panel {
  position: relative;
  margin: 6vh auto;
  max-width: 620px;
  width: calc(100% - 32px);
  max-height: 88vh;
  overflow: auto;
  background: var(--hop-paper);
  color: var(--hop-ink);
  border-radius: var(--radius-control);
  padding: 56px clamp(24px, 4vw, 48px) 40px;
  /* Overlay panel — shadow allowed per CLAUDE.md (modals, menus). */
  box-shadow: 0 28px 64px rgba(0, 0, 0, .42);
  opacity: 0;
  transform: translateY(8px);
  transition: opacity var(--dur-base) var(--ease),
              transform var(--dur-base) var(--ease);
}
.hop-modal.is-open .hop-modal__panel { opacity: 1; transform: none; }

.hop-modal__close {
  position: absolute; top: 14px; right: 14px;
  width: 40px; height: 40px;
  display: inline-flex; align-items: center; justify-content: center;
  background: transparent;
  border: 1px solid transparent;
  border-radius: var(--radius-control);
  color: var(--hop-ink);
  cursor: pointer;
  transition: background var(--dur-fast) var(--ease), border-color var(--dur-fast) var(--ease);
}
.hop-modal__close:hover { background: var(--hop-paper-edge); }
.hop-modal__close:focus-visible {
  outline: 2px solid var(--hop-petrol);
  outline-offset: 2px;
}

.hop-modal__head { margin: 0 0 24px; }
.hop-modal__eyebrow {
  font-family: var(--font-ui);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hop-petrol);
  margin: 0 0 12px;
}
.hop-modal__title {
  font-family: var(--font-display);
  font-variation-settings: "opsz" 96, "wght" 400;
  font-size: clamp(24px, 3vw, 36px);
  line-height: 1.15;
  letter-spacing: -0.008em;
  color: var(--hop-ink);
  margin: 0;
  max-width: 22ch;
}
.hop-modal__body { padding: 0; background: transparent; border: 0; }

.hop-modal__fallback {
  font-family: var(--font-ui);
  font-size: 14px;
  line-height: 1.6;
  color: var(--hop-ink); opacity: .78;
  margin: 16px 0 0;
}
.hop-modal__fallback a { color: var(--hop-petrol); border-bottom: 1px solid var(--hop-petrol); }
/* Hide the placeholder once HubSpot has rendered its form into the slot. */
.hop-modal.is-form-ready .hop-modal__fallback { display: none; }

/* Body scroll-lock while a modal is open. */
body.hop-modal-open { overflow: hidden; }

@media (prefers-reduced-motion: reduce) {
  .hop-modal__backdrop,
  .hop-modal__panel { transition: none; }
  .hop-modal__panel { transform: none; }
}
@media (max-width: 560px) {
  .hop-modal__panel {
    margin: 0;
    width: 100%;
    max-width: none;
    min-height: 100vh;
    max-height: 100vh;
    border-radius: 0;
    padding: 72px 20px 32px;
  }
}

/* Discovery-call modal — wider panel to hold the HubSpot Meetings scheduler.
   The iframe self-sizes (HubSpot posts its height); min-height reserves space
   so the panel doesn't jump while the scheduler loads. */
.hop-modal--calendar .hop-modal__panel { max-width: 760px; }
.hop-meetings { min-height: 660px; }
/* Default height holds the scheduler before its first postMessage resize
   arrives; main.js then overrides this inline as the booking flow grows. */
.hop-meetings iframe { display: block; width: 100% !important; min-width: 0 !important; height: 660px; border: 0; }

/* ============================================================
   POP-UP BAR (template-parts/popup.php) — paper announcement bar
   ------------------------------------------------------------
   Fixed to the top of the viewport, above the header. main.js measures its
   height into --hop-topbar-h and adds body.has-topbar, which reserves space by
   padding the body and pushing the (fixed/sticky) header down by the same
   amount. Slides in from above; closed by the cross, which sets the suppression
   cookie. Sits on the paper register (ink text) per brand.
   ============================================================ */
.hop-topbar {
  position: fixed; top: 0; left: 0; right: 0; z-index: 60;
  background: var(--hop-paper);
  color: var(--hop-ink);
  border-bottom: 1px solid var(--rule-strong);
  /* Elegant reveal: a slow, eased glide down with a gentle fade. The page below
     eases down in step (body padding + header top transition to match), so the
     bar appears to part the page rather than snap into it. */
  transform: translateY(-100%);
  opacity: 0;
  transition: transform 480ms var(--ease), opacity 360ms var(--ease);
}
.hop-topbar.is-open { transform: none; opacity: 1; }
.hop-topbar[hidden] { display: none; }
/* Page reflow eases in time with the bar (set/cleared via body.has-topbar). */
body { transition: padding-top 480ms var(--ease); }
/* Clear the WP admin bar for logged-in editors. */
.admin-bar .hop-topbar { top: 32px; }

/* Desktop: a single row — message hard-left, CTA pushed to the right, close at
   the far right. The message's flex-grow does the pushing. */
.hop-topbar__inner {
  position: relative;
  display: flex;
  align-items: center;
  gap: 16px 24px;
  padding: 11px var(--pad-x);
}
.hop-topbar__msg {
  /* Capped to a narrow, legible measure (~half the bar) — the CTA's auto margin
     takes up the slack and stays pinned right. */
  flex: 0 1 auto;
  max-width: min(50%, 58ch);
  margin: 0;
  font-family: var(--font-ui);
  font-size: 14px;
  line-height: 1.5;
  color: var(--hop-ink);
  text-align: left;
}
.hop-topbar__title { display: block; font-weight: 600; }
.hop-topbar__body { display: block; font-weight: 400; opacity: .82; margin-top: 3px; }
.hop-topbar__cta { flex: 0 0 auto; margin-left: auto; }
.hop-topbar__close {
  flex: 0 0 auto;
  width: 32px; height: 32px;
  display: inline-flex; align-items: center; justify-content: center;
  background: transparent;
  border: 1px solid transparent;
  border-radius: var(--radius-control);
  color: var(--hop-ink);
  cursor: pointer;
  transition: background var(--dur-fast) var(--ease);
}
.hop-topbar__close:hover { background: var(--hop-paper-edge); }
.hop-topbar__close:focus-visible { outline: 2px solid var(--hop-petrol); outline-offset: 2px; }

/* Reserve space for the fixed bar: pad the page + push the header down by the
   measured bar height (set on :root by main.js). */
body.has-topbar { padding-top: var(--hop-topbar-h, 0px); }
body.has-topbar .site-header { top: var(--hop-topbar-h, 0px); }
body.admin-bar.has-topbar .site-header { top: calc(32px + var(--hop-topbar-h, 0px)); }

/* WP admin bar is 46px tall below 782px — keep the bar + header offsets in step
   with the theme's existing .admin-bar .site-header breakpoint. */
@media screen and (max-width: 782px) {
  .admin-bar .hop-topbar { top: 46px; }
  body.admin-bar.has-topbar .site-header { top: calc(46px + var(--hop-topbar-h, 0px)); }
}

/* Mobile: keep it slim and unobtrusive. Drop the long body sentence, leave the
   short headline (line 1, close tucked top-right) and a compact CTA below it. */
@media (max-width: 700px) {
  .hop-topbar__inner {
    flex-wrap: wrap;
    align-items: flex-start;
    gap: 8px 14px;
    padding: 9px calc(var(--pad-x) + 30px) 10px var(--pad-x);
  }
  .hop-topbar__msg { flex: 1 1 100%; max-width: none; font-size: 12.5px; line-height: 1.45; }
  .hop-topbar__body { display: none; }
  .hop-topbar__cta { flex: 0 0 auto; margin-left: 0; }
  .hop-topbar__close {
    position: absolute; top: 6px; right: calc(var(--pad-x) - 6px);
    width: 28px; height: 28px;
  }
}
@media (prefers-reduced-motion: reduce) {
  .hop-topbar { transition: none; }
  body { transition: none; }
  .site-header { transition: background var(--dur-base) var(--ease), border-color var(--dur-base) var(--ease); }
}

/* ============================================================
   1 — HERO (template-parts/hero.php) — layered, centred cluster
   ------------------------------------------------------------
   Full-bleed under the transparent header. Five separate layers: B&W room
   plate + four sub-brand cutouts grouped tight in the centre, with the room
   breathing around them. The figure group is pushed below the hero's lower
   edge (overflow:hidden) so the cutouts' bottoms never show. Subtle scroll
   parallax via data-depth in main.js; reduced-motion safe. On phones the four
   huddle tighter, sit flush to the bottom, and the parallax is switched off.
   ============================================================ */
.hero {
  position: relative;
  min-height: 100vh;
  overflow: hidden;
  background: var(--hop-night);
  isolation: isolate;
}
/* layer 0 — room plate */
.hero__room { position: absolute; inset: 0; z-index: 0; will-change: transform; }
.hero__room img {
  width: 100%; height: 100%; object-fit: cover; object-position: center 58%;
  filter: brightness(.9) contrast(1.03);
  transform: scale(1.05);   /* covers the small parallax shift so no edge shows */
}
/* layer 1 — scrim. Sits BELOW the figures and text, so it dims only the room:
   an even, slight tint over the whole plate makes the colour figures + paper
   type pop, with extra darkening at the top (for the centred title) and a touch
   at the bottom. */
.hero__scrim {
  position: absolute; inset: 0; z-index: 1; pointer-events: none;
  background:
    linear-gradient(rgba(17,17,17,.40), rgba(17,17,17,.40)),
    linear-gradient(180deg, rgba(17,17,17,.45) 0%, rgba(17,17,17,0) 40%),
    linear-gradient(0deg, rgba(17,17,17,.25), rgba(17,17,17,0) 15%);
}
/* layer 2 — the centred, overlapping figure cluster, anchored below the fold */
.hero__figures {
  position: absolute; left: 50%; bottom: -6vh; transform: translateX(-50%);
  z-index: 2; display: flex; align-items: flex-end; justify-content: center;
  pointer-events: none;
}
/* flex:0 0 auto + max-width:none keep each figure at its TRUE aspect ratio —
   without these the flex row shrinks the items and the global img{max-width:100%}
   squashes them horizontally. */
.figv { position: relative; flex: 0 0 auto; will-change: transform; }
.figv img { display: block; width: auto; max-width: none; }
.figv + .figv { margin-left: -5vw; }   /* overlap → a tight, huddled group */
/* varied heights give the heads a natural, uneven top line; the very different
   source framings (Conversations is a tall half-body, Impact a head-and-shoulders)
   are tuned individually so the heads read at a similar scale */
.figv--agency  img { height: 50vh; }
.figv--convos  img { height: 60vh; }
.figv--deepnow img { height: 54vh; }
.figv--impact  img { height: 48vh; }
/* draw order front-to-back so the brightest read in front of the dark Deep Now */
.figv--deepnow { z-index: 1; }
.figv--convos  { z-index: 2; }
.figv--agency  { z-index: 3; }
.figv--impact  { z-index: 3; }

/* layer 3 — title + eyebrow, centred in the upper third above the cluster */
.hero__inner { position: relative; z-index: 3; padding-top: 20vh; text-align: center; }
.hero__eyebrow {
  font-family: var(--font-ui); font-weight: 600; font-size: clamp(11px, 1vw, 13px);
  letter-spacing: .2em; text-transform: uppercase;
  color: rgba(245,241,234,.85); margin: 0 0 18px;
}
.hero__headline {
  font-family: var(--font-display); font-weight: 500;
  font-variation-settings: "opsz" 144;
  font-size: clamp(34px, 5.2vw, 76px); line-height: 1; letter-spacing: -.01em;
  color: var(--hop-paper); margin: 0;
}

@media (max-width: 768px) {
  .hero__inner { padding-top: 22vh; }
  .hero__headline { font-size: clamp(46px, 13.5vw, 66px); }
  /* All four on mobile too — a tight huddle so the cluster narrows and the two
     outer figures keep at least half of their width on-screen. */
  .figv + .figv { margin-left: -15vw; }
  .figv--agency  img { height: 32vh; }
  .figv--convos  img { height: 38vh; }
  .figv--deepnow img { height: 34vh; }
  .figv--impact  img { height: 30vh; }
  /* mobile: busts sit flush to the bottom of the hero, and NO parallax */
  .hero__figures { bottom: 0; }
  .hero__room, .figv { transform: none !important; }
}
@media (prefers-reduced-motion: reduce) {
  .hero__room, .figv { transform: none !important; }
}

/* ============================================================
   2 — STATEMENT (template-parts/statement.php) — paper, rotating word
   ============================================================ */
.statement { padding: 120px 0; }
.statement__line {
  font-family: var(--font-display);
  font-weight: 500;
  font-variation-settings: "opsz" 144;
  font-size: clamp(40px, 6.6vw, 104px);
  line-height: 1.04;
  letter-spacing: -.022em;
  text-align: center;
  margin: 0 auto;
  max-width: 16ch;
  color: var(--hop-ink);
}
/* Trailing phrase in display-weight Fraunces for emphasis. */
.statement__static {
  font-variation-settings: "opsz" 144, "wght" 760;
}

/* On phones the statement reads bolder, stacked on three lines
   (Your / word / partner). The rotating word becomes a block-level grid, which
   pushes "Your" above it and "partner." below. */
@media (max-width: 768px) {
  .statement { padding: 80px 0; }
  .statement__line {
    font-size: clamp(44px, 13vw, 60px);
    font-weight: 600;
    line-height: 1.0;
    max-width: none;
  }
}

/* ============================================================
   3 — ROOMS (template-parts/rooms.php) — ink band, flush sub-brand tiles
   ============================================================ */
.rooms { padding: 100px 0 0; }
.rooms__head {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: end;
  margin-bottom: 100px;   /* balanced: matches the 100px above the title */
}
.rooms__title {
  font-family: var(--font-display);
  font-weight: 700;
  font-variation-settings: "opsz" 96;
  font-size: clamp(36px, 4.4vw, 68px);
  line-height: .98;
  letter-spacing: -.018em;
  margin: 0;
  max-width: 14ch;
}
.rooms__intro {
  font-family: var(--font-ui);
  font-size: 16px;
  line-height: 1.7;
  max-width: 42ch;
  color: var(--fg-on-ink-soft);
  margin: 0;
  justify-self: end;
}
/* Tiles are flush — no gutter, edge to edge — so the four read as one band. */
.rooms__grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; }
.room {
  background: var(--c);
  color: var(--ink-on);
  display: flex; flex-direction: column;
  min-height: 600px;
  position: relative;
}
.room__fig { position: relative; flex: 1 1 auto; min-height: 240px; }
.room__fig img {
  position: absolute; inset: 0;
  width: 100%; height: 100%;
  object-fit: contain; object-position: bottom center;
}
.room__body {
  position: relative;
  padding: 0 26px 28px;
  display: flex; flex-direction: column; gap: 12px;
}
.room__name {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 96;
  font-size: clamp(28px, 2.6vw, 40px);
  line-height: 1; letter-spacing: -.015em; margin: 0;
}
.room__line {
  font-family: var(--font-ui); font-size: 13px; line-height: 1.5;
  opacity: .85; margin: 0; max-width: 30ch;
}
/* Rounded foot CTA — paper by default; solid ink wipes in, label flips to paper. */
.room__cta {
  margin-top: 8px; align-self: flex-start;
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  display: inline-flex; align-items: center; gap: 10px;
  padding: 12px 16px;
  background: var(--hop-paper); color: var(--hop-ink);
  border-radius: var(--radius-control);
  position: relative; overflow: hidden; isolation: isolate;
  transition: color var(--dur-base) var(--ease);
}
.room__cta::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background: var(--hop-ink);
  transform: scaleX(0); transform-origin: left center;
  transition: transform var(--dur-base) var(--ease);
}
.room__cta:hover { color: var(--hop-paper); }
.room__cta:hover::before { transform: scaleX(1); }
.room__cta .arrow {
  font-family: var(--font-display); font-weight: 400; font-size: 14px; letter-spacing: 0;
  transition: transform var(--dur-base) var(--ease);
}
.room__cta:hover .arrow { transform: translateX(4px); }
.room--agency  { --c: var(--hop-glacier);  --ink-on: var(--hop-ink); }
.room--convos  { --c: var(--hop-petrol);   --ink-on: var(--hop-paper); }
.room--deepnow { --c: var(--hop-moss);     --ink-on: var(--hop-paper); }
.room--impact  { --c: var(--hop-primrose); --ink-on: var(--hop-ink); }

/* ============================================================
   3b — WHAT WE DO (template-parts/whatwedo.php) — paper band under the
   rooms. A centred Fraunces lead-in ("Partner with us on your…") into three
   Agency tiles; each tile is a whole-tile link to the Services page. Mirrors
   the Services "What we do" trio so the two pages read as one system.
   ============================================================ */
.wwd { padding: clamp(88px, 10vw, 132px) 0; }
.wwd__title {
  font-family: var(--font-display);
  font-weight: 700;
  font-variation-settings: "opsz" 144;
  font-size: clamp(40px, 6.2vw, 92px);
  line-height: .98;
  letter-spacing: -.02em;
  text-align: center;
  margin: 0 0 clamp(40px, 5vw, 72px);
}
.wwd__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(24px, 3vw, 48px);
}
/* Whole tile is the link. Square photo (brand: media stays square) + name + line. */
.wwd__card { display: flex; flex-direction: column; color: var(--hop-ink); }
.wwd__media {
  display: block;
  aspect-ratio: 1 / 1;
  overflow: hidden;
  background: var(--hop-paper-edge);
}
.wwd__media img {
  width: 100%; height: 100%;
  object-fit: cover; display: block;
  transition: transform var(--dur-base) var(--ease);
}
.wwd__card:hover .wwd__media img { transform: scale(1.03); }
.wwd__name {
  font-family: var(--font-display);
  font-weight: 700;
  font-variation-settings: "opsz" 48;
  font-size: clamp(24px, 2.4vw, 34px);
  line-height: 1.05; letter-spacing: -.015em;
  margin: 22px 0 10px;
  display: flex; align-items: baseline; gap: 10px;
}
.wwd__arrow {
  font-family: var(--font-display); font-weight: 400; font-size: 20px; letter-spacing: 0;
  color: var(--mute);
  transition: transform var(--dur-base) var(--ease), color var(--dur-base) var(--ease);
}
.wwd__card:hover .wwd__arrow { transform: translateX(5px); color: var(--hop-ink); }
.wwd__line {
  font-family: var(--font-ui);
  font-size: 16px; line-height: 1.6;
  color: var(--mute);
  margin: 0; max-width: 34ch;
}

/* ============================================================
   MARQUEE (template-parts/marquee.php) — reused by Gallery + Partners
   Auto-scroll + pause-on-hover + pointer-drag in main.js; under
   prefers-reduced-motion main.js adds .marquee--static (native scroll).
   ============================================================ */
.marquee {
  overflow: hidden;
  cursor: grab;
  -webkit-user-select: none; user-select: none;
  touch-action: pan-y;            /* let vertical page scroll through; horizontal = drag */
}
.marquee.is-dragging { cursor: grabbing; }
.marquee__track {
  display: flex;
  gap: 16px;
  width: max-content;
  will-change: transform;
}
.marquee__item { flex: 0 0 auto; }
/* Reduced-motion fallback — a plain horizontally-scrollable strip, no auto-scroll. */
.marquee--static { overflow-x: auto; cursor: default; -webkit-overflow-scrolling: touch; }
.marquee--static .marquee__track { transform: none !important; }

/* Gallery → arrow carousel (template-parts/gallery.php). Tiles sit flush
   (gap 0) so the strip reads as one continuous band; elegant ghost arrows
   drive it, no auto-scroll. The viewport scrolls natively (trackpad / touch /
   keyboard) with scroll-snap; main.js (data-carousel) jogs it + toggles the
   arrows' disabled state at each end. */
.gallery { padding: 0; }
.carousel { position: relative; padding: 0; }
.carousel__viewport {
  overflow-x: auto;
  overflow-y: hidden;
  scroll-snap-type: x mandatory;
  -webkit-overflow-scrolling: touch;
  scrollbar-width: none;             /* arrows are the control — hide the bar */
}
.carousel__viewport::-webkit-scrollbar { display: none; }
.carousel__track {
  display: flex;
  gap: 0;                            /* images touching */
  margin: 0; padding: 0;
  list-style: none;
  width: max-content;
}
.carousel__item {
  flex: 0 0 auto;
  width: clamp(220px, 24vw, 340px);
  aspect-ratio: 4 / 5;
  background: rgba(245,241,234,.04);
  scroll-snap-align: start;
}
.carousel__item img {
  width: 100%; height: 100%;
  object-fit: cover; display: block;
}

/* Ghost arrows — transparent + paper hairline, paper chevron; fill paper on
   hover (chevron flips to ink). Circular icon button, distinct from the
   rounded-rect text CTAs. Overlaid, vertically centred, inset from the edge. */
.carousel__arrow {
  position: absolute; top: 50%; transform: translateY(-50%);
  z-index: 2;
  width: 52px; height: 52px;
  display: inline-flex; align-items: center; justify-content: center;
  padding: 0;
  background: rgba(21,24,28,.45);
  color: var(--hop-paper);
  border: 1px solid var(--rule-on-ink-strong);
  border-radius: 50%;
  cursor: pointer;
  -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px);
  transition: background var(--dur-base) var(--ease),
              color var(--dur-base) var(--ease),
              border-color var(--dur-base) var(--ease),
              opacity var(--dur-base) var(--ease);
}
.carousel__arrow:hover {
  background: var(--hop-paper);
  color: var(--hop-ink);
  border-color: var(--hop-paper);
}
.carousel__arrow:focus-visible { outline: 2px solid var(--hop-glacier); outline-offset: 3px; }
.carousel__arrow--prev { left: clamp(16px, 3vw, 40px); }
.carousel__arrow--next { right: clamp(16px, 3vw, 40px); }
/* At an end, the relevant arrow fades back and stops taking clicks. */
.carousel__arrow[disabled] { opacity: 0; pointer-events: none; }

/* Mobile → Instagram-style one-up. Each tile fills the viewport so a single
   image shows per frame; scroll-snap (mandatory) lands cleanly on each, so a
   swipe — or an arrow jog (main.js reads the live tile width) — advances
   exactly one image. Arrows shrink + hug the edges so they don't crowd the
   frame; the swipe is the primary control. */
@media (max-width: 768px) {
  .carousel__item { width: 100vw; }
  .carousel__arrow { width: 40px; height: 40px; }
  .carousel__arrow--prev { left: 12px; }
  .carousel__arrow--next { right: 12px; }
}

/* IG-style dot indicators — mobile only. Fixed 56px window over the strip,
   active dot pinned to centre, neighbours scale down toward the edges. Decor
   only (aria-hidden, pointer-events:none); swipe + arrows do the work. */
.carousel__dots {
  position: absolute;
  left: 50%; bottom: 14px;
  width: 56px; height: 14px;
  overflow: hidden;
  display: none;
  align-items: center;
  justify-content: flex-start;
  transform: translateX(-50%);
  pointer-events: none;
  z-index: 2;
  filter: drop-shadow(0 1px 1.5px rgba(0,0,0,.45));
}
@media (max-width: 768px) {
  .carousel__dots { display: flex; }
}
.carousel__dots__strip {
  display: flex;
  gap: 4px;
  align-items: center;
  transition: transform 240ms var(--ease);
  will-change: transform;
}
.carousel__dot {
  flex: 0 0 6px;
  width: 6px; height: 6px;
  border-radius: 50%;
  background: rgba(245,241,234,.55);
  transition: transform 240ms var(--ease), background 240ms var(--ease);
  transform-origin: center;
}
.carousel__dot[data-active] { background: var(--hop-paper); }
@media (prefers-reduced-motion: reduce) {
  .carousel__dots__strip,
  .carousel__dot { transition: none; }
}

/* Partners section — paper band wrapping the partners marquee. A hairline rule
   along the top of the wrap separates this paper band from the founder-quote
   paper band sitting above it. */
.partners { padding: 96px 0; }
.partners > .wrap { border-top: 1px solid var(--rule); padding-top: 56px; }
.partners__label {
  font-family: var(--font-ui);
  font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--mute);
  margin: 0 0 40px;
  text-align: center;
}

/* Partners variant — real logos on the paper band (see partners.php). */
.marquee--partners .marquee__item {
  display: flex; align-items: center; justify-content: center;
  height: 72px; padding: 0 clamp(28px, 4vw, 52px);
}
/* Mixed-source logos (some with baked-in white/cream backgrounds) read as one
   editorial wall: capped height, desaturated, and multiply-blended so white
   boxes drop into the paper. Colour returns on hover/focus. */
.marquee--partners .marquee__logoimg {
  max-height: 40px; width: auto; max-width: 180px;
  object-fit: contain;
  filter: grayscale(1);
  opacity: .6;
  mix-blend-mode: multiply;
  transition: opacity var(--dur-base) var(--ease),
              filter var(--dur-base) var(--ease);
}
.marquee--partners .marquee__item:hover .marquee__logoimg {
  filter: grayscale(0);
  opacity: 1;
}
/* Wordmark fallback (only if a logo image is missing). */
.marquee--partners .marquee__logo {
  font-family: var(--font-display);
  font-weight: 600;
  font-variation-settings: "opsz" 40;
  font-size: 26px; letter-spacing: -.01em;
  white-space: nowrap;
  color: var(--hop-ink);
  opacity: .72;
}

/* ============================================================
   6 — CONVERSATIONS TEASER (template-parts/convos.php) — image banner
   Editorial only: a B&W salon backdrop plate + the colour "ON AIR" cut-out
   grounded bottom-right, copy + CTA overlaid on the dark left of the scene
   (two layered elements, mirrors the hero). The podcast feed / player styles
   below (.convos*) belong to the Conversations PAGE, not this teaser.
   ============================================================ */
.convos-teaser {
  position: relative;
  background: var(--hop-petrol);   /* shows through behind the plate while it loads */
  color: var(--hop-paper);
  overflow: hidden;
  /* Track the backdrop's 16:9 aspect (0.5625) so the full plate shows on a
     full-bleed band; clamped so it can't get silly-tall on ultrawide. */
  min-height: clamp(560px, 56.25vw, 900px);
  display: flex; align-items: center;
}
/* Backdrop plate — the card table + studio mic. object-position keeps the
   figures/mic in frame when the band is wider than the 16:9 source. */
.convos-teaser__backdrop { position: absolute; inset: 0; z-index: 0; }
.convos-teaser__backdrop img {
  width: 100%; height: 100%;
  object-fit: cover; object-position: 38% 50%;
}
/* Left-weighted scrim so the overlaid copy reads against the scene and fades
   out before the cut-out on the right. */
.convos-teaser__backdrop::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(90deg,
    rgba(15,24,28,.82) 0%, rgba(15,24,28,.58) 34%, rgba(15,24,28,.12) 60%, rgba(15,24,28,0) 78%);
}
/* Colour "ON AIR" cut-out — grounded bottom-right, full band height. */
.convos-teaser__girl {
  position: absolute; right: clamp(0px, 2vw, 40px); bottom: 0;
  height: 104%; width: auto; max-width: 46%;
  object-fit: contain; object-position: bottom right;
  z-index: 1; pointer-events: none;
}
.convos-teaser__inner { position: relative; z-index: 2; width: 100%; }
.convos-teaser__text {
  padding: 64px 0;
  max-width: 34rem;
}
.convos-teaser__kicker {
  font-family: var(--font-ui);
  font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: rgba(245,241,234,.78);
  margin: 0 0 22px;
}
.convos-teaser__h {
  font-family: var(--font-display);
  font-weight: 700;
  font-variation-settings: "opsz" 96;
  font-size: clamp(30px, 3.6vw, 54px);
  line-height: 1.04; letter-spacing: -.018em;
  margin: 0 0 24px; max-width: 16ch;
}
.convos-teaser__lede {
  font-family: var(--font-ui);
  font-size: 17px; line-height: 1.7;
  color: rgba(245,241,234,.88);
  max-width: 42ch; margin: 0 0 36px;
}

/* ============================================================
   5 — CONVERSATIONS (template-parts/convos.php) — Petrol
   ============================================================ */
.convos {
  background: var(--hop-petrol);
  color: var(--hop-paper);
  padding: 112px 0 120px;
}
.convos__head {
  display: grid; grid-template-columns: clamp(180px, 18vw, 220px) 1fr;
  gap: 56px;
  align-items: center;
  padding-bottom: 48px;
  border-bottom: 1px solid rgba(245,241,234,.32);
  margin-bottom: 80px;
}
.convos__cover {
  width: 100%; aspect-ratio: 1/1;
  background: transparent;
  overflow: visible;
}
.convos__cover img { width: 100%; height: 100%; display: block; object-fit: contain; }
.convos__head-text {
  display: flex; flex-direction: column; gap: 28px;
  min-width: 0;
}
.convos__kicker {
  font-family: var(--font-display);
  font-weight: 400;
  font-style: italic;
  font-size: clamp(20px, 1.8vw, 26px);
  line-height: 1.5;
  letter-spacing: -.005em;
  color: rgba(245,241,234,.92);
  max-width: 56ch;
  margin: 0;
}
.convos__inner {
  display: grid;
  grid-template-columns: minmax(0, 240px) 1fr;
  gap: 56px;
  align-items: start;
}
.convos__art {
  aspect-ratio: 4/5;
  position: relative;
  background: rgba(245,241,234,.04);
  border: 1px solid rgba(245,241,234,.22);
}
.convos__meta {
  display: flex; align-items: center; gap: 14px;
  font-family: var(--font-ui);
  font-weight: 600;
  font-size: 11px;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: rgba(245,241,234,.7);
  margin-bottom: 24px;
}
.convos__meta .pip { width: 6px; height: 6px; background: var(--hop-glacier); border-radius: 50%; }
.convos__meta .sep { opacity: .5; }
.convos__title {
  font-family: var(--font-display);
  font-weight: 700;
  font-variation-settings: "opsz" 96;
  font-size: clamp(32px, 3.6vw, 52px);
  line-height: 1.04;
  letter-spacing: -.018em;
  margin: 0 0 20px;
  max-width: 22ch;
}
.convos__guest {
  font-family: var(--font-display);
  font-weight: 400;
  font-style: italic;
  font-size: 22px;
  letter-spacing: -.005em;
  color: rgba(245,241,234,.85);
  margin: 0 0 32px;
}
.convos__excerpt {
  font-family: var(--font-ui);
  font-size: 16px;
  line-height: 1.8;
  color: rgba(245,241,234,.78);
  max-width: 50ch;
  margin: 0 0 48px;
  padding-top: 24px;
  border-top: 1px solid rgba(245,241,234,.22);
}
.convos__cta { display: flex; align-items: center; gap: 32px; flex-wrap: wrap; }

.convos__recent {
  margin-top: 56px;
  padding-top: 24px;
  border-top: 1px solid rgba(245,241,234,.32);
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 80px;
  align-items: start;
}
.convos__recent h4 {
  font-family: var(--font-ui);
  font-weight: 600;
  font-size: 11px;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: rgba(245,241,234,.7);
  margin: 0;
}
.convos__list {
  list-style: none; margin: 0; padding: 0;
  display: grid; gap: 0;
}
.convos__list li {
  border-bottom: 1px solid rgba(245,241,234,.22);
  transition: opacity var(--dur-fast) var(--ease);
}
.convos__list li:hover { opacity: .72; }
.convos__list li:first-child { border-top: 1px solid rgba(245,241,234,.22); }
/* Whole row is a link; the grid lives on the anchor so clicks cover it all. */
.convos__list li a {
  display: grid;
  grid-template-columns: 48px 1fr auto;
  gap: 24px;
  align-items: baseline;
  padding: 18px 0;
  color: inherit;
}
.convos__list .n {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 13px;
  color: rgba(245,241,234,.55);
}
.convos__list .t {
  font-family: var(--font-display);
  font-weight: 600;
  font-variation-settings: "opsz" 32;
  font-size: 20px;
  letter-spacing: -.008em;
  line-height: 1.2;
}
.convos__list .g {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 14px;
  color: rgba(245,241,234,.7);
  text-align: right;
}
/* Now-playing row — the episode currently loaded into the player above. */
.convos__list li.is-playing { opacity: 1; }
.convos__list li.is-playing .n,
.convos__list li.is-playing .t { color: var(--hop-glacier); }

/* ============================================================
   6 — DEEP NOW (template-parts/deepnow.php) — paper top + thin moss band
   Kris's mockup (R2 2026-05-31). Big "Deep Now" headline top-left; image
   absolutely positioned to the SECTION (not the wrap), so it can extend
   to the viewport edge and touch the section bottom precisely. Form sits
   in a thin moss band at the bottom, primed by a cue line above.
   ============================================================ */
.deepnow {
  position: relative;
  background: var(--hop-paper);
  color: var(--hop-ink);
  padding: 120px 0 0;
  overflow: hidden;
  isolation: isolate;
}
/* Thin moss band — just enough for the cue + form + note. */
.deepnow__moss {
  position: absolute;
  left: 0; right: 0; bottom: 0;
  height: 200px;
  background: var(--hop-moss);
  z-index: 0;
}
.deepnow__inner {
  position: relative; z-index: 1;
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  row-gap: 32px;
  padding-bottom: 56px;
  min-height: clamp(440px, 38vw, 600px);
}
.deepnow__main { max-width: 50ch; }
.deepnow__h {
  font-family: var(--font-display);
  font-weight: 700;
  font-variation-settings: "opsz" 144;
  font-size: clamp(40px, 6.6vw, 104px);
  line-height: 1.04;
  letter-spacing: -.022em;
  margin: 0 0 24px;
  color: var(--hop-ink);
}
/* Lede: non-italic Fraunces dek — same scale as .case__dek. */
.deepnow__lede {
  font-family: var(--font-display);
  font-weight: 400;
  font-variation-settings: "opsz" 40;
  font-size: clamp(19px, 1.7vw, 26px);
  line-height: 1.4;
  letter-spacing: -.01em;
  color: var(--hop-ink);
  margin: 0 0 20px;
  max-width: 44ch;
}
.deepnow__sub {
  font-family: var(--font-ui);
  font-size: 17px;
  line-height: 1.7;
  color: var(--hop-ink); opacity: .8;
  margin: 0;
  max-width: 50ch;
}
/* CTA sits at the bottom-left, paper-coloured on moss. */
.deepnow__cta {
  align-self: end;
  color: var(--hop-paper);
  max-width: 520px;
}
/* Cue line above the form — same body scale as .deepnow__sub. */
.deepnow__cue {
  font-family: var(--font-ui);
  font-size: 17px; line-height: 1.5;
  color: var(--hop-paper); opacity: .9;
  margin: 0 0 16px; max-width: 48ch;
}
/* CTA is now a single button that opens the register-interest modal
   (the inline email field was retired — see template-parts/deepnow.php). */
.deepnow__btn {
  border-color: var(--hop-paper); background: var(--hop-paper); color: var(--hop-moss);
}
.deepnow__btn:hover { background: var(--hop-ink); border-color: var(--hop-ink); color: var(--hop-paper); }
.deepnow__note {
  font-family: var(--font-ui); font-size: 12px; letter-spacing: .02em;
  color: var(--hop-paper); opacity: .85; margin: 16px 0 0;
}

/* Image — figure container is anchored top + bottom of the section, and
   its width comes from the image's natural aspect ratio. No cropping —
   the image fills the container exactly. Section height drives image
   size; image is positioned flush to viewport right + section bottom. */
.deepnow__art {
  position: absolute;
  top: 0;
  right: 0;
  bottom: 0;
  aspect-ratio: 1477 / 1506;
  margin: 0;
  z-index: 2;
  pointer-events: none;
}
.deepnow__art img {
  display: block;
  width: 100%; height: 100%;
}

/* ============================================================
   5 — FOUNDER QUOTE (template-parts/founder-quote.php) — paper
   ============================================================ */
.founder {
  padding: 132px 0 40px;
}
.founder__inner { display: grid; grid-template-columns: 1fr; gap: 40px; }
.founder__quote {
  font-family: var(--font-display);
  font-style: normal;
  font-weight: 500;
  font-variation-settings: "opsz" 96;
  font-size: clamp(28px, 4vw, 56px);
  line-height: 1.16;
  letter-spacing: -.012em;
  margin: 0;
  max-width: none;
  text-align: center;
  color: var(--hop-ink);
}
.founder__attr {
  display: flex; gap: 48px; flex-wrap: wrap; align-items: end;
  padding-top: 32px;
  border-top: 1px solid var(--rule-strong);
}
.founder__attr .who {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 18px;
  letter-spacing: -.005em;
  color: var(--hop-ink);
}
.founder__attr .role {
  font-family: var(--font-ui);
  font-weight: 400;
  font-size: 13px;
  color: var(--mute);
  letter-spacing: .02em;
}
/* Single-line attribution under a centred pull-quote (founder-quote.php).
   Centred to sit directly beneath the quote. */
.founder__attribution {
  margin: 28px 0 0;
  text-align: center;
  font-family: var(--font-ui);
  font-size: 14px;
  letter-spacing: .02em;
  color: var(--mute);
}

/* ============================================================
   8 — FOOTER (footer.php)
   ============================================================ */
.footer {
  background: var(--hop-night);
  color: var(--hop-paper);
  padding: 120px 0 40px;
  border-top: 1px solid var(--rule-on-ink);
}
.footer__grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 56px;
  padding-bottom: 72px;
  border-bottom: 1px solid var(--rule-on-ink);
}
.footer__col h4 {
  font-family: var(--font-ui);
  font-weight: 600;
  font-size: 11px;
  letter-spacing: .22em;
  text-transform: uppercase;
  color: var(--fg-on-ink-mute);
  margin: 0 0 20px;
}
.footer__col { min-width: 0; }   /* let grid tracks shrink; long emails don't force overflow */
.footer__col ul {
  list-style: none; margin: 0; padding: 0;
  display: flex; flex-direction: column; gap: 14px;
}
.footer__col a { overflow-wrap: anywhere; }
.footer__col li {
  font-family: var(--font-ui);
  font-size: 14px;
  letter-spacing: -.002em;
  display: flex; align-items: baseline; gap: 10px;
}
.footer__col a { padding-bottom: 2px; border-bottom: 1px solid transparent; transition: border-color var(--dur-fast) var(--ease); }
.footer__col a:hover { border-bottom-color: var(--hop-paper); }
.footer__col .dot { width: 8px; height: 8px; flex: 0 0 8px; transform: translateY(2px); }
.footer__col .dot.gl { background: var(--hop-glacier); }
.footer__col .dot.pt { background: var(--hop-petrol); }
.footer__col .dot.ms { background: var(--hop-moss); }
.footer__col .dot.pr { background: var(--hop-primrose); }

/* Certifications column — B-Corp + Social Traders marks (both reversed white on ink). */
.footer__col--certs h4 { max-width: 24ch; line-height: 1.5; }
.footer__certs-marks { display: flex; align-items: flex-start; gap: 28px; margin-top: 4px; }
.footer__cert { display: inline-flex; }
.footer__cert img { display: block; width: auto; }
/* Heights differ to match VISIBLE size: the B-Corp SVG carries ~18% internal
   padding, the Social Traders mark is trimmed flush — so the B-Corp box is sized up. */
.footer__cert--bcorp img { height: 96px; }
/* The B-Corp SVG carries ~10% transparent whitespace above the mark while the
   Social Traders PNG fills its frame, so box-top alignment leaves ST riding
   ~9px high. Nudge ST down to line the two VISIBLE tops up (≈ B-Corp's top
   whitespace at 96px tall). Their visible heights match, so bottoms align too. */
.footer__cert--se img    { height: 78px; margin-top: 9px; }

.footer__legal {
  display: flex; justify-content: space-between; flex-wrap: wrap; gap: 16px;
  padding-top: 32px;
  font-family: var(--font-ui);
  font-size: 12px;
  letter-spacing: .04em;
  color: var(--fg-on-ink-mute);
}
.footer__legal .ack {
  max-width: 64ch;
  line-height: 1.55;
  font-style: italic;
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 13px;
  color: var(--fg-on-ink-soft);
}
/* Acknowledgement flags — small, sit inline ahead of the text. */
.ack__flags { display: inline-flex; gap: 6px; vertical-align: -2px; margin-right: 8px; }
.ack__flags img { display: inline-block; height: 15px; width: auto; }
.footer__legal .right { display: flex; gap: 24px; }

/* WordPress admin bar offset for sticky header (only when logged in) */
.admin-bar .site-header { top: 32px; }
@media (max-width: 782px) {
  .admin-bar .site-header { top: 46px; }
  .admin-bar .mobile-menu { top: 46px; }
}

/* ============================================================
   RESPONSIVE — 1440 / 1024 / 768 / 420
   ============================================================ */
@media (max-width: 1024px) {
  :root { --pad-x: 48px; }
  .rooms__head { grid-template-columns: 1fr; gap: 24px; align-items: start; }
  .rooms__intro { justify-self: start; }
  .rooms__grid { grid-template-columns: repeat(2, 1fr); }
  .convos__inner { grid-template-columns: 1fr; gap: 48px; }
  .convos__recent { grid-template-columns: 1fr; gap: 24px; }
  .deepnow { min-height: 0; }
  /* Mobile moss band is taller so cue + form + note all sit on moss
     (paper text on paper bg would be invisible above the moss line). */
  .deepnow__moss { height: 260px; }
  /* Image goes back into flow at the top of the section. */
  .deepnow__art {
    position: static;
    width: 100%;
    max-width: 640px;
    margin: 0 auto;
  }
  .deepnow__art img { max-height: none; object-position: center; }
  /* Lay out inner with a 1fr row that holds (and centers) the text block,
     and an auto row at the bottom that anchors the form on the moss. */
  .deepnow__inner {
    grid-template-rows: 1fr auto;
    grid-template-areas: "main" "cta";
    row-gap: 40px;
    padding-top: 40px;
    min-height: 560px;
  }
  .deepnow__main {
    grid-area: main;
    max-width: none;
    align-self: center;
  }
  .deepnow__cta {
    grid-area: cta;
    align-self: end;
  }
  .footer__grid { grid-template-columns: 1fr 1fr; gap: 48px; }
}
@media (max-width: 768px) {
  :root { --pad-x: 32px; }
  body { font-size: 16px; }
  .site-header__bar { grid-template-columns: 1fr auto auto; gap: 12px; padding: 16px 0; }
  .nav { display: none; }                      /* nav moves into the mobile menu; CTA stays in-row */
  .nav-toggle { display: inline-flex; }
  /* Always-on header CTA on mobile: tighten padding/type and drop the arrow
     so it fits next to the wordmark + hamburger. */
  .header-cta .btn { padding: 9px 14px 8px; font-size: 10.5px; letter-spacing: .2em; gap: 0; }
  .header-cta .btn .arrow { display: none; }
  .mobile-menu { display: flex; }
  .rooms { padding: 80px 0 0; }
  .rooms__head { margin-bottom: 80px; }   /* balanced against the 80px above */
  .rooms__grid { grid-template-columns: 1fr; }
  .room { min-height: 0; }
  .wwd__grid { grid-template-columns: 1fr; gap: 40px; }
  .wwd__line { max-width: none; }
  /* Banner stays layered on mobile; a stronger scrim carries the overlaid
     copy and the cut-out shrinks to the bottom-right corner. */
  .convos-teaser { min-height: 540px; }
  .convos-teaser__backdrop img { object-position: 30% 40%; }
  .convos-teaser__backdrop::after {
    background: linear-gradient(180deg,
      rgba(15,24,28,.86) 0%, rgba(15,24,28,.58) 46%, rgba(15,24,28,.30) 100%);
  }
  .convos-teaser__girl { height: 64%; max-width: 52%; right: 0; }
  .convos-teaser__text { padding: 48px 0; max-width: none; }
  .convos-teaser__lede { max-width: none; }
  .convos { padding: 80px 0; }
  .convos--page { padding: 80px 0; }
  .convos__head { grid-template-columns: 120px 1fr; align-items: center; gap: 24px; padding-bottom: 32px; margin-bottom: 56px; }
  .convos__cover { width: 120px; }
  .convos__inner { grid-template-columns: minmax(0, 220px) 1fr; gap: 40px; }
  .convos__list li a { grid-template-columns: 32px 1fr; }
  .convos__list .g { display: none; }
  .deepnow { padding: 88px 0 0; }
  .deepnow__moss { height: 280px; }
  .deepnow__inner { padding-bottom: 24px; row-gap: 56px; min-height: 520px; }
  .deepnow__art { max-width: 100%; }
  .founder { padding: 96px 0 32px; }
  .footer__grid { grid-template-columns: 1fr; gap: 40px; }
}
@media (max-width: 420px) {
  :root { --pad-x: 24px; }
  .brandmark img { height: 34.5px; }
  .founder__quote { font-size: clamp(24px, 7vw, 34px); }
  .footer__grid { grid-template-columns: 1fr; gap: 40px; }
  .footer__legal { flex-direction: column; }
}

/* ============================================================
   PODCAST — featured-episode player + platform links
   (template-parts/episode-featured.php) and the Conversations page
   (template-conversations.php). Reuses .convos / .convos__* throughout.
   ============================================================ */

/* Custom player on the featured episode. Progressive enhancement: the
   native <audio controls> is the no-JS fallback; main.js adds .is-ready,
   hiding it and revealing .hop-player__ui. */
.hop-player { margin: 0 0 32px; max-width: 540px; }
.hop-player__audio { width: 100%; color-scheme: dark; }
.hop-player__ui { display: none; }

.hop-player.is-ready .hop-player__audio { display: none; }
.hop-player.is-ready .hop-player__ui {
  display: flex;
  align-items: center;
  gap: 16px;
  row-gap: 12px;
  flex-wrap: wrap;
  padding: 13px 16px;
  background: rgba(245,241,234,.05);
  border: 1px solid rgba(245,241,234,.22);
}

/* Play / pause — square paper button with an ink glyph (matches .btn--paper). */
.hop-player__toggle {
  flex: none;
  width: 46px; height: 46px;
  display: inline-flex; align-items: center; justify-content: center;
  padding: 0;
  background: var(--hop-paper);
  color: var(--hop-ink);
  border: 1px solid var(--hop-paper);
  cursor: pointer;
  transition: background var(--dur-fast) var(--ease), border-color var(--dur-fast) var(--ease);
}
.hop-player__toggle:hover { background: var(--hop-glacier); border-color: var(--hop-glacier); }
.hop-player__i { width: 18px; height: 18px; }
.hop-player__i--pause { display: none; }
.hop-player.is-playing .hop-player__i--play  { display: none; }
.hop-player.is-playing .hop-player__i--pause { display: block; }

/* Skip-back 15s — quiet ghost button, the "15" nested in the arrow. */
.hop-player__skip {
  flex: none;
  position: relative;
  width: 30px; height: 30px;
  display: inline-flex; align-items: center; justify-content: center;
  padding: 0; background: none; border: 0;
  color: rgba(245,241,234,.78);
  cursor: pointer;
  transition: color var(--dur-fast) var(--ease);
}
.hop-player__skip:hover { color: var(--hop-paper); }
.hop-player__skip svg { width: 30px; height: 30px; }
.hop-player__skip span {
  position: absolute; inset: 0; margin-top: 2px;
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-ui); font-weight: 600; font-size: 8px; letter-spacing: .01em;
}

/* Scrubber — hairline track, glacier fill driven by --p, square paper thumb. */
.hop-player__range {
  flex: 1 1 140px;
  -webkit-appearance: none; appearance: none;
  height: 18px; margin: 0; padding: 0;
  background: transparent; cursor: pointer;
  --p: 0%;
}
.hop-player__range::-webkit-slider-runnable-track {
  height: 2px;
  background: linear-gradient(to right, var(--hop-glacier) var(--p), rgba(245,241,234,.25) var(--p));
}
.hop-player__range::-moz-range-track {
  height: 2px;
  background: linear-gradient(to right, var(--hop-glacier) var(--p), rgba(245,241,234,.25) var(--p));
}
.hop-player__range::-webkit-slider-thumb {
  -webkit-appearance: none; appearance: none;
  width: 10px; height: 10px; margin-top: -4px;
  background: var(--hop-paper); border: 0;
}
.hop-player__range::-moz-range-thumb {
  width: 10px; height: 10px; border: 0; border-radius: 0;
  background: var(--hop-paper);
}
.hop-player__range:focus-visible { outline: 2px solid var(--hop-glacier); outline-offset: 5px; }

/* Time read-out — Space Grotesk, tabular figures so it doesn't jitter. */
.hop-player__time {
  flex: none;
  display: inline-flex; align-items: baseline; gap: 6px;
  font-family: var(--font-ui); font-weight: 500; font-size: 12px;
  letter-spacing: .02em;
  font-variant-numeric: tabular-nums;
  color: rgba(245,241,234,.7);
}
.hop-player__slash { opacity: .45; }

/* Playback speed — small outline pill. */
.hop-player__rate {
  flex: none;
  min-width: 42px;
  padding: 6px 8px 5px;
  background: none;
  color: rgba(245,241,234,.85);
  border: 1px solid rgba(245,241,234,.34);
  font-family: var(--font-ui); font-weight: 600; font-size: 11px; letter-spacing: .08em;
  cursor: pointer;
  transition: border-color var(--dur-fast) var(--ease), color var(--dur-fast) var(--ease);
}
.hop-player__rate:hover { border-color: var(--hop-glacier); color: var(--hop-paper); }

/* "Also on Spotify · Apple · Podbean" — sits beside the Show notes button. */
.convos__platforms {
  display: inline-flex; align-items: baseline; gap: 10px; flex-wrap: wrap;
  font-family: var(--font-ui);
  font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: rgba(245,241,234,.7);
}
.convos__platforms-lead { color: rgba(245,241,234,.5); }
.convos__platforms a {
  color: rgba(245,241,234,.92);
  border-bottom: 1px solid var(--hop-glacier);
  padding-bottom: 2px;
  transition: opacity var(--dur-fast) var(--ease);
}
.convos__platforms a:hover { opacity: .72; }
.convos__platforms .sep { opacity: .45; }

/* Conversations page — standalone band below the sticky header. */
.convos--page { padding: 56px 0 72px; }

/* Podcast masthead — paper page, petrol tile-card as object (editorial spread).
   The HoP podcast logo has the petrol baked into the asset; on paper it reads
   as a self-contained album-art square. Sits just above the petrol .convos--page
   band; the tile's edge cleanly anchors the colour transition below. */
.cv-podcast-mast {
  background: var(--hop-paper);
  color: var(--hop-ink);
  padding: 104px 0 80px;
}
.convos__head--paper { border-bottom: 0; margin-bottom: 0; padding-bottom: 0; }
.convos__head--paper .convos__kicker { color: var(--hop-ink); }
.convos__head--paper .convos__listen { border-top-color: rgba(17,17,17,.18); }
.convos__head--paper .convos__listen-lead { color: rgba(17,17,17,.55); }
.convos__head--paper .convos__listen .quiet-link { color: var(--hop-ink); }
.convos__listen {
  display: flex; gap: 22px;
  align-items: baseline; flex-wrap: wrap;
  padding-top: 24px;
  border-top: 1px solid rgba(245,241,234,.22);
}
.convos__listen-lead {
  font-family: var(--font-ui);
  font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: rgba(245,241,234,.55);
  margin-right: 6px;
}
.convos__listen .quiet-link { color: rgba(245,241,234,.92); font-size: 11px; }
.convos__recent--page { margin-top: 64px; }
/* Listen-elsewhere links at the foot of the feed (paper on ink). */
.convos__viewall {
  display: flex; gap: 28px; flex-wrap: wrap; align-items: baseline;
  margin-top: 36px;
  padding-top: 24px;
  border-top: 1px solid rgba(245,241,234,.22);
}
.convos__viewall .quiet-link { color: rgba(245,241,234,.85); }

/* ============================================================
   SERVICES PAGE (template-services.php)
   Dark --hop-night register. The offering grid (.svc-grid) is the
   centrepiece — colour-block collage tiles after the House of
   Beautiful Business "Our Offering" layout: a solid sub-brand colour,
   a duotone agency photo (grayscale + mix-blend luminosity tints it to
   the tile colour), and one flat hand-drawn mark. Reuses .btn /
   .rule and the inverted --fg-on-ink tokens throughout.
   ============================================================ */

/* 0 — Full-bleed 100vh banner (behind the transparent header) + scroll cue */
.svc-banner {
  position: relative;
  min-height: 100vh;
  display: flex; align-items: flex-end;
  overflow: hidden;
  background: var(--hop-night);
}
.svc-banner__media { position: absolute; inset: 0; z-index: 0; }
.svc-banner__media img { width: 100%; height: 100%; object-fit: cover; object-position: center; }
.svc-banner__media::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background: linear-gradient(to top, rgba(17,17,17,.82) 0%, rgba(17,17,17,.42) 40%, rgba(17,17,17,.14) 72%, rgba(17,17,17,.24) 100%);
}
.svc-banner__inner { position: relative; z-index: 1; padding-top: 130px; padding-bottom: 12vh; width: 100%; }
.svc-banner__eyebrow {
  font-family: var(--font-ui); font-weight: 600; font-size: 12px;
  letter-spacing: .22em; text-transform: uppercase;
  color: rgba(245,241,234,.82); margin: 0 0 20px;
}
/* Headline shares the homepage hero treatment: Fraunces medium, opsz 144,
   title/mixed case (no uppercase) — not the old heavy all-caps. */
.svc-banner__h {
  font-family: var(--font-display); font-weight: 500;
  font-variation-settings: "opsz" 144;
  font-size: clamp(34px, 5.2vw, 76px);
  line-height: 1; letter-spacing: -.01em;
  color: var(--hop-paper); margin: 0; max-width: 16ch;
}
/* Shared eyebrow label (all-caps, tight tracking) */
.svc-eyebrow {
  font-family: var(--font-ui);
  font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--fg-on-ink-mute);
  margin: 0 0 22px;
}
.svc-eyebrow__sep { color: var(--hop-glacier); margin: 0 4px; }

/* 1 — Hero — paper register (.section--paper sets the bg + base ink colour),
   breaking the dark full-bleed banner above. The inner type, originally tuned
   for the ink page, is flipped to the ink-on-paper tokens below. */
.svc-hero { padding: 80px 0 56px; }
.svc-hero .svc-eyebrow { color: var(--mute); }
.svc-hero .wrap { position: relative; }
.svc-hero__h {
  font-family: var(--font-display);
  font-weight: 700;
  font-variation-settings: "opsz" 96;
  font-size: clamp(34px, 5vw, 76px);
  line-height: 1.02;
  letter-spacing: -.02em;
  color: var(--hop-ink);
  margin: 0 0 48px;
  max-width: 21ch;
  /* Sits above the lifted hero image so the type "bites" it — the homepage register-break. */
  position: relative;
  z-index: 2;
}
.svc-hero__body {
  display: grid; grid-template-columns: 1fr 1fr; gap: 48px 64px;
  align-items: start;
}
.svc-hero__text { display: flex; flex-direction: column; }
.svc-hero__lede { display: flex; flex-direction: column; gap: 22px; }
.svc-hero__lede p {
  font-family: var(--font-ui);
  font-size: 17px; line-height: 1.8;
  color: var(--hop-ink); opacity: .82;
  margin: 0; max-width: 50ch;
}
.svc-hero__cta { margin-top: 36px; }
/* Hero image — full-colour portrait crop so it reads as a hero rather than a
   fourth tile. */
.svc-hero__media {
  position: relative; margin: 0;
  z-index: 1;
  margin-top: -150px;   /* lift the image up so the headline's tail bites its top edge */
  aspect-ratio: 4 / 5;
  overflow: hidden; isolation: isolate;
}
.svc-hero__media img {
  width: 100%; height: 100%;
  object-fit: cover; object-position: 50% 26%; display: block;
}

/* 2 — Offering grid (the reference module) */
.svc-offer { padding: 4px 0 112px; }
.svc-offer__head {
  display: flex; justify-content: space-between; align-items: flex-end;
  gap: 32px; margin-bottom: 18px;
}
.svc-offer__title {
  font-family: var(--font-display);
  font-weight: 700;
  font-variation-settings: "opsz" 72;
  font-size: clamp(28px, 3vw, 46px);
  line-height: 1; letter-spacing: -.018em;
  margin: 0; color: var(--hop-paper);
}
.svc-offer__title-q { color: var(--fg-on-ink-mute); }
.svc-offer__rule { margin-bottom: 40px; }

.svc-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.svc-card { display: flex; flex-direction: column; --accent: var(--hop-paper); }
.svc-card__media {
  position: relative;
  aspect-ratio: 4 / 3;
  background: var(--hop-paper-edge);
  overflow: hidden;
}
.svc-card__media img {
  width: 100%; height: 100%;
  object-fit: cover; display: block;
}
.svc-card__mark {
  position: absolute; top: 18px; right: 18px;
  width: 54px; height: 54px;
  color: var(--accent);
  z-index: 2;
}
.svc-card__mark svg { width: 100%; height: 100%; display: block; }

.svc-card__body { padding: 28px 0 0; }
.svc-card__top { display: flex; align-items: baseline; gap: 14px; margin-bottom: 18px; }
.svc-card__num {
  font-family: var(--font-display); font-weight: 400;
  font-size: 14px; color: var(--fg-on-ink-mute);
}
.svc-card__name {
  font-family: var(--font-display);
  font-weight: 700;
  font-variation-settings: "opsz" 60;
  font-size: clamp(26px, 2.4vw, 36px);
  line-height: 1; letter-spacing: -.015em;
  margin: 0; color: var(--hop-paper);
}
.svc-card__rule { margin-bottom: 20px; }
.svc-card__copy {
  font-family: var(--font-ui);
  font-size: 15px; line-height: 1.7;
  color: var(--fg-on-ink-soft);
  margin: 0 0 24px; max-width: 42ch;
}
.svc-card__deliver { list-style: none; margin: 0; padding: 0; }
.svc-card__deliver li {
  display: flex; align-items: baseline; gap: 12px;
  font-family: var(--font-ui); font-size: 13px; line-height: 1.5;
  letter-spacing: .005em;
  color: var(--fg-on-ink-mute);
  padding: 9px 0;
  border-bottom: 1px solid var(--rule-on-ink);
}
.svc-card__deliver li:first-child { border-top: 1px solid var(--rule-on-ink); }
.svc-card__deliver li::before {
  content: ""; width: 6px; height: 6px; flex: none;
  background: var(--c); transform: translateY(-1px);
}
.svc-card--content   { --c: var(--hop-glacier);  --accent: var(--hop-primrose); }
.svc-card--digital   { --c: var(--hop-moss);     --accent: var(--hop-glacier); }
.svc-card--community { --c: var(--hop-primrose); --accent: var(--hop-petrol); }

/* 3 — Ways to work: engagement depth, now its own full-bleed ink band — the
   single dark section, breaking the paper grid above from the paper sections
   below. Not a second capabilities list — three tiers of how deep an engagement
   runs, plus a quiet line for the discrete services that stand alone.
   Keeps the original on-ink tokens throughout (it's the one ink section). */
.svc-tiers {
  padding: 112px 0;
}
.svc-tiers__head {
  display: grid; grid-template-columns: 1fr 1fr; gap: 48px;
  align-items: end; margin-bottom: 18px;
}
.svc-tiers__lede {
  font-family: var(--font-ui); font-size: 16px; line-height: 1.7;
  color: var(--fg-on-ink-soft); max-width: 42ch; margin: 0;
  justify-self: end;
}
.svc-tiers__grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px;
}
.svc-tier { padding: 26px 0 0; --accent: var(--hop-glacier); }
.svc-tier__num {
  display: block;
  font-family: var(--font-display); font-weight: 600;
  font-variation-settings: "opsz" 40;
  font-size: 40px; line-height: .9; letter-spacing: -.02em;
  color: var(--accent); margin: 0 0 16px;
}
/* Ascending segment meter — 1→2→3 filled = increasing engagement depth. */
.svc-tier__meter { display: flex; gap: 5px; margin: 0 0 24px; }
.svc-tier__seg {
  width: 30px; height: 8px; flex: none;
  background: var(--rule-on-ink);
}
.svc-tier__seg.is-on { background: var(--accent); }
.svc-tier__name {
  font-family: var(--font-display); font-weight: 600;
  font-variation-settings: "opsz" 36;
  font-size: 24px; line-height: 1; letter-spacing: -.012em;
  color: var(--hop-paper); margin: 0 0 14px;
}
.svc-tier__line {
  font-family: var(--font-ui); font-size: 15px; line-height: 1.65;
  color: var(--fg-on-ink-soft); margin: 0; max-width: 34ch;
}
.svc-tiers__also {
  margin: 40px 0 0; padding-top: 22px;
  border-top: 1px solid var(--rule-on-ink);
  font-family: var(--font-ui); font-size: 14px; line-height: 1.6;
  color: var(--fg-on-ink-mute); max-width: 72ch;
}

/* 5 — Recent work (placeholders for real case studies) */
.svc-work { padding: 96px 0; border-top: 1px solid var(--rule-on-ink); }
/* Nav "Recent work" jumps here — clear the sticky header so the heading shows. */
#recent-work { scroll-margin-top: 104px; }
.svc-work__head { display: flex; justify-content: space-between; align-items: baseline; gap: 32px; margin-bottom: 40px; }
.svc-work__title {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 72;
  font-size: clamp(28px, 3vw, 46px);
  line-height: 1; letter-spacing: -.018em; margin: 0; color: var(--hop-paper);
}
.svc-work__note {
  font-family: var(--font-display); font-style: italic;
  font-size: 16px; color: var(--fg-on-ink-mute);
  max-width: 38ch; margin: 0; line-height: 1.4;
}
.svc-work__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.svc-work__card {
  position: relative; overflow: hidden;
  aspect-ratio: 4 / 3;
  border: 1px solid var(--rule-on-ink);
  background: rgba(245,241,234,.02);
  display: flex; flex-direction: column; justify-content: space-between;
  padding: 22px;
}
.svc-work__card::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background-image: repeating-linear-gradient(135deg, transparent 0 22px, rgba(245,241,234,.03) 22px 23px);
}
.svc-work__card-top, .svc-work__card-foot { position: relative; z-index: 1; display: flex; align-items: center; justify-content: space-between; }
.svc-work__label {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase; color: var(--fg-on-ink-mute);
}
.svc-work__tag {
  font-family: var(--font-ui); font-weight: 600; font-size: 10px;
  letter-spacing: .18em; text-transform: uppercase;
  color: var(--hop-night); background: var(--fg-on-ink-mute);
  padding: 4px 8px;
}
.svc-work__sector {
  font-family: var(--font-display); font-weight: 600;
  font-variation-settings: "opsz" 36;
  font-size: 22px; letter-spacing: -.01em; color: var(--fg-on-ink-soft);
}

/* Case-study card — clickable, featured image behind a legibility scrim. */
.svc-work__card--cs { text-decoration: none; color: inherit; }
.svc-work__card--cs::after { display: none; }   /* no hatch over real imagery */
.svc-work__media {
  position: absolute; inset: 0; z-index: 0;
  background-size: cover; background-position: center;
}
.svc-work__media::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(to top, rgba(17,17,17,.86) 0%, rgba(17,17,17,.34) 60%, rgba(17,17,17,.40) 100%);
}
.svc-work__card--cs .svc-work__sector { color: var(--hop-paper); }
.svc-work__arrow {
  font-family: var(--font-display); font-size: 18px; color: var(--hop-glacier);
  transition: transform var(--dur-fast) var(--ease);
}
.svc-work__card--cs:hover .svc-work__arrow { transform: translateX(4px); }
.svc-work__card--cs:hover { border-color: var(--rule-on-ink-strong); }

/* 6 — Closing CTA */
.svc-close { padding: 24px 0 120px; }
.svc-close__rule { margin-bottom: 56px; }
.svc-close__inner { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: start; }
.svc-close__h {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 96;
  font-size: clamp(32px, 4vw, 60px);
  line-height: 1.02; letter-spacing: -.02em;
  margin: 0; color: var(--hop-paper); max-width: 16ch;
}
.svc-close__body p {
  font-family: var(--font-ui); font-size: 17px; line-height: 1.8;
  color: var(--fg-on-ink-soft); margin: 0 0 32px; max-width: 48ch;
}

/* ── Paper-register overrides ─────────────────────────────────────
   The Services page alternates: the intro, offering grid, recent work and
   closing CTA sit on paper; only the "How to work with us" band (.svc-tiers)
   stays ink. These svc components were authored for the dark page, so the
   paper sections flip their type + rules to the ink-on-paper tokens here.
   Scoped under each paper section so the .svc-tiers ink band is untouched. */

/* What we do — offering grid */
.svc-offer .svc-offer__title   { color: var(--hop-ink); }
.svc-offer .svc-offer__title-q { color: var(--mute); }
.svc-offer .rule--soft         { background: var(--rule); }
.svc-offer .svc-card__num      { color: var(--mute); }
.svc-offer .svc-card__name     { color: var(--hop-ink); }
.svc-offer .svc-card__copy     { color: var(--hop-ink); opacity: .82; }
.svc-offer .svc-card__deliver li {
  color: var(--mute);
  border-bottom-color: var(--rule);
}
.svc-offer .svc-card__deliver li:first-child { border-top-color: var(--rule); }

/* Recent work — paper header; the case-study tiles keep their own dark imagery
   + light type, so only the heading and card frame flip. The ink→paper colour
   change is the divider, so the section's top rule is dropped. */
.svc-work { border-top: 0; }
.svc-work__title { color: var(--hop-ink); }
.svc-work__note  { color: var(--mute); }
.svc-work__card  { border-color: var(--rule); }

/* Closing CTA */
.svc-close .rule--soft { background: var(--rule); }
.svc-close__h          { color: var(--hop-ink); }
.svc-close__body p     { color: var(--hop-ink); opacity: .82; }

/* Services — responsive */
@media (max-width: 1024px) {
  .svc-hero__body { grid-template-columns: 1fr; gap: 40px; }
  .svc-hero__media { aspect-ratio: 16 / 10; max-height: 480px; order: -1; margin-top: 0; }
  .svc-grid { grid-template-columns: 1fr; }
  .svc-card { max-width: 620px; }
  .svc-card__media { aspect-ratio: 3 / 2; }
  .svc-card__copy { max-width: none; }
  .svc-tiers__head { grid-template-columns: 1fr; gap: 16px; align-items: start; }
  .svc-tiers__lede { justify-self: start; }
  .svc-tiers__grid { grid-template-columns: 1fr; }
  .svc-tier { padding: 22px 0; border-bottom: 1px solid var(--rule-on-ink); }
  .svc-work__grid { grid-template-columns: 1fr 1fr; }
  .svc-close__inner { grid-template-columns: 1fr; gap: 24px; }
}
@media (max-width: 768px) {
  .svc-banner__inner { padding-top: 110px; padding-bottom: 16vh; }
  .svc-hero { padding: 56px 0 56px; }
  .svc-offer { padding: 0 0 80px; }
  .svc-offer__head { flex-direction: column; align-items: flex-start; gap: 18px; }
  .svc-work { padding: 72px 0; }
  .svc-tiers { padding: 72px 0; }
  .svc-work__grid { grid-template-columns: 1fr; }
  .svc-work__card { aspect-ratio: 3 / 2; }
  .svc-close { padding: 16px 0 88px; }
}

/* ============================================================
   CASE STUDY single (single-case_study.php) — "the gallery, on paper"
   Long-form editorial in the paper register: vivid client artwork reads
   as a gallery print on warm cream. Ink type, muted-ink labels, glacier
   (Agency) marks. (Paper, not ink — client 2026-05-26.)
   ============================================================ */
.case { padding: 0 0 clamp(80px, 12vh, 140px); }

/* — Hero: title + standfirst left, campaign plate right — */
.case__top {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, .85fr);
  gap: clamp(32px, 5vw, 80px);
  align-items: center;
  padding-top: clamp(118px, 17vh, 200px);
  padding-bottom: clamp(40px, 6vh, 72px);
}
.case__eyebrow {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--mute); margin: 0 0 22px;
}
.case__title {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 144;
  font-size: clamp(42px, 6vw, 92px);
  line-height: .98; letter-spacing: -.02em;
  margin: 0; color: var(--hop-ink);
}
.case__dek {
  font-family: var(--font-display); font-weight: 400;
  font-variation-settings: "opsz" 40;
  font-size: clamp(19px, 1.7vw, 26px); line-height: 1.4;
  letter-spacing: -.01em; color: rgba(17,17,17,.8);
  margin: 26px 0 0; max-width: 38ch;
}
.case__plate {
  margin: 0; justify-self: end; width: 100%; max-width: 480px;
}
.case__plate img {
  width: 100%; height: auto; display: block;   /* square corners */
  border: 1px solid var(--rule);
}

/* — At a glance — */
.case__rail {
  display: grid;
  grid-template-columns: minmax(170px, 1fr) minmax(0, 2.1fr);
  gap: clamp(24px, 4vw, 64px);
  margin: 0; padding: 30px 0;
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
}
.case__railitem { margin: 0; }
.case__raillabel {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--mute); margin: 0 0 12px;
}
.case__railval {
  font-family: var(--font-ui); font-size: 16px; line-height: 1.6;
  color: rgba(17,17,17,.82); margin: 0;
}
.case__deliver {
  list-style: none; margin: 0; padding: 0;
  display: grid; grid-template-columns: repeat(2, max-content); gap: 9px 56px;
}
.case__deliver li {
  font-family: var(--font-ui); font-size: 15px;
  color: rgba(17,17,17,.82);
  display: flex; align-items: baseline; gap: 12px;
}
.case__deliver li::before { content: ""; width: 6px; height: 6px; flex: none; background: var(--hop-glacier); transform: translateY(-1px); }

/* — The story — */
.case__article { padding-top: clamp(56px, 8vh, 96px); }
/* With section anchors: sticky left rail nav + interleaved narrative. */
.case__article--nav {
  display: grid;
  grid-template-columns: 200px minmax(0, 1fr);
  gap: clamp(40px, 6vw, 88px);
  align-items: start;
}
.case__main { min-width: 0; }

/* "On this page" rail — sits below the solid header, follows the read. */
.case__nav { position: sticky; top: 112px; }
.case__nav ol { list-style: none; margin: 0; padding: 0; display: grid; gap: 16px; }
.case__nav a {
  display: flex; gap: 10px; align-items: baseline;
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .14em; text-transform: uppercase; line-height: 1.35;
  color: var(--mute);
  transition: color var(--dur-fast) var(--ease);
}
.case__nav a:hover, .case__nav a.is-active { color: var(--hop-ink); }
.case__nav-n { color: rgba(17,17,17,.35); font-variant-numeric: tabular-nums; }
.case__nav a:hover .case__nav-n, .case__nav a.is-active .case__nav-n { color: var(--hop-glacier); }

/* Inline figures that interleave the artwork through the story. */
.case-fig { margin: 44px 0; max-width: 560px; }
.case-fig img { width: 100%; height: auto; display: block; border: 1px solid var(--rule); }
.case-fig figcaption {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .18em; text-transform: uppercase;
  color: var(--mute); margin-top: 14px;
}

.case__h {
  font-family: var(--font-ui); font-weight: 600; font-size: 12px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--mute); margin: 0 0 16px;
}
.case__legacy {
  display: grid; grid-template-columns: 1fr 1fr;
  gap: clamp(32px, 4vw, 56px); max-width: 760px; margin: 0 0 48px;
}
.case__legacy p {
  font-family: var(--font-ui); font-size: 17px; line-height: 1.8;
  color: rgba(17,17,17,.82); margin: 0;
}
.case__body { max-width: 760px; }
/* In the nav layout the main track governs width; keep the prose to a
   comfortable measure but let figures sit a little wider. */
.case__article--nav .case__body { max-width: none; }
.case__article--nav .case__body :is(p, h2, blockquote) { max-width: 680px; }
.case__body > h2:first-child { margin-top: 6px; padding-top: 0; border-top: 0; }
.case__body h2 {
  font-family: var(--font-display); font-weight: 600;
  font-variation-settings: "opsz" 72;
  font-size: clamp(26px, 3vw, 40px); line-height: 1.06; letter-spacing: -.015em;
  color: var(--hop-ink);
  margin: 64px 0 22px; padding-top: 34px;
  border-top: 1px solid var(--rule);
  scroll-margin-top: 104px;
}
.case__body p {
  font-family: var(--font-ui); font-size: 18px; line-height: 1.75;
  color: rgba(17,17,17,.82); margin: 0 0 20px;
}
.case__body blockquote.case-words {
  margin: 36px 0; padding: 4px 0 4px 30px;
  border-left: 2px solid var(--hop-glacier);
}
.case__body blockquote.case-words p {
  font-family: var(--font-display); font-weight: 400;
  font-variation-settings: "opsz" 48;
  font-size: clamp(21px, 2.2vw, 30px); line-height: 1.32; letter-spacing: -.01em;
  color: var(--hop-ink); margin: 0;
}

/* — Selected work — */
.case__work {
  padding-top: clamp(56px, 8vh, 96px); margin-top: clamp(56px, 8vh, 96px);
  border-top: 1px solid var(--rule);
}
.case__work-head { margin: 0 0 30px; }
.case__work-grid {
  display: grid; grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(20px, 3vw, 40px); align-items: center; max-width: 1120px;
}
.case__work-fig { margin: 0; }
.case__work-fig img {
  width: 100%; height: auto; display: block;   /* square corners */
  border: 1px solid var(--rule);
}
.case__work-fig figcaption {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .18em; text-transform: uppercase;
  color: var(--mute); margin-top: 14px;
}

/* — Close — */
.case__cta { display: flex; gap: 16px; flex-wrap: wrap; margin-top: clamp(56px, 8vh, 88px); }

/* Below ~920px the rail can't earn its column — drop it to a horizontal strip
   above the prose and let the story run full width. */
@media (max-width: 920px) {
  .case__article--nav { grid-template-columns: 1fr; gap: 30px; }
  .case__nav { position: static; }
  .case__nav ol {
    display: flex; flex-wrap: wrap; gap: 10px 20px;
    padding-bottom: 18px; border-bottom: 1px solid var(--rule);
  }
  .case__article--nav .case__body :is(p, h2, blockquote) { max-width: none; }
  .case-fig { max-width: none; }
}

@media (max-width: 768px) {
  .case__top {
    grid-template-columns: 1fr; gap: 36px;
    padding-top: 104px; padding-bottom: 8px; align-items: start;
  }
  .case__plate { justify-self: stretch; max-width: 420px; }
  .case__rail { grid-template-columns: 1fr; gap: 28px; padding: 26px 0; }
  .case__deliver { grid-template-columns: 1fr; }
  .case__legacy { grid-template-columns: 1fr; gap: 28px; }
  .case__work-grid { grid-template-columns: 1fr; gap: 28px; }
}

/* ============================================================
   CONVERSATIONS PAGE (template-conversations.php)
   Video banner + static PNG, Events (#events), Articles (#articles).
   ============================================================ */
.cv-banner {
  position: relative;
  min-height: 100vh;
  display: flex; align-items: flex-end;
  overflow: hidden;
  background: var(--hop-petrol);
}
.cv-banner__video { position: absolute; inset: 0; z-index: 0; background: var(--hop-petrol); }
.cv-banner__video video { width: 100%; height: 100%; object-fit: cover; object-position: center; background: var(--hop-petrol); }
.cv-banner__video::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background: linear-gradient(to top, rgba(17,17,17,.78) 0%, rgba(17,17,17,.40) 42%, rgba(17,17,17,.16) 72%, rgba(36,74,87,.34) 100%);
}
.cv-banner__inner { position: relative; z-index: 2; padding-top: 130px; padding-bottom: 11vh; width: 100%; }
.cv-banner__eyebrow {
  font-family: var(--font-ui); font-weight: 600; font-size: 12px;
  letter-spacing: .22em; text-transform: uppercase;
  color: rgba(245,241,234,.82); margin: 0 0 20px;
}
/* Headline shares the homepage hero treatment (see .svc-banner__h). */
.cv-banner__h {
  font-family: var(--font-display); font-weight: 500;
  font-variation-settings: "opsz" 144;
  font-size: clamp(34px, 5.2vw, 76px);
  line-height: 1; letter-spacing: -.01em;
  color: var(--hop-paper); margin: 0;
}
/* Static icon — she sits bottom-left and does NOT move; the video moves behind.
   Anchored hard to the left edge so the headline (in the standard wrap
   container) sits slightly over her right side. */
.cv-banner__icon { position: absolute; left: 0; right: auto; bottom: 0; z-index: 1; margin: 0; height: 92%; }
.cv-banner__icon img { height: 100%; width: auto; object-fit: contain; object-position: bottom left; }
@media (min-width: 769px) {
  /* Push the figure off the left edge so only the start of each headline
     line overlaps her right side. */
  .cv-banner__icon { left: -10vw; }
}

/* Shared section heads on the Conversations page */
.cv-section__title {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 96;
  font-size: clamp(32px, 4vw, 60px);
  line-height: 1; letter-spacing: -.02em; margin: 0 0 16px;
}
.cv-section__lede {
  font-family: var(--font-ui); font-size: 17px; line-height: 1.7;
  max-width: 52ch; margin: 0 0 48px;
  color: var(--mute);
}

/* Events (paper) */
.cv-events { padding: 120px 0; }
.event {
  padding-top: 40px; border-top: 1px solid var(--rule-strong);
}
/* Per-event media slot (Mel 2026-06-01) — square corners like all media.
   Real promo art shows whole at its own aspect ratio: these banners carry a
   baked-in title, so a fixed-ratio cover crop would clip it. The empty
   placeholder keeps a 16:9 box to hold the layout. */
.event__media {
  margin-bottom: 36px;
  background: var(--hop-paper-edge);
}
.event__media img,
.event__media video { display: block; width: 100%; height: auto; }
.event__media--empty {
  aspect-ratio: 16 / 9; overflow: hidden;
  display: flex; flex-direction: column; justify-content: center; align-items: center;
  gap: 8px; text-align: center; background: transparent;
  border: 1px dashed var(--rule-strong);
}
.event__media--empty p { font-family: var(--font-display); font-size: 22px; margin: 0; color: var(--hop-ink); }
.event__main {
  display: grid; grid-template-columns: 1fr 1fr; gap: 48px;
  align-items: start;
}
.event__meta {
  display: flex; gap: 18px; flex-wrap: wrap;
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase; color: var(--mute);
  margin-bottom: 18px;
}
.event__title {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 72;
  font-size: clamp(26px, 3vw, 42px); line-height: 1.04;
  letter-spacing: -.018em; margin: 0 0 18px; color: var(--hop-ink);
}
.event__blurb {
  font-family: var(--font-ui); font-size: 16px; line-height: 1.7;
  color: var(--hop-ink); opacity: .82; max-width: 44ch; margin: 0;
}
.event__tickets { min-height: 220px; }
.event__hx { width: 100%; height: 680px; border: 0; border-radius: var(--radius-control); background: var(--hop-paper-edge); }
.event__soon {
  border: 1px dashed var(--rule-strong); border-radius: var(--radius-control);
  padding: 40px 28px; text-align: center;
}
.event__soon p { font-family: var(--font-display); font-size: 22px; margin: 0 0 8px; color: var(--hop-ink); }
.event__soon-note { font-family: var(--font-ui) !important; font-size: 12px !important; color: var(--mute); }
.event__soon-note code { font-family: monospace; font-size: 11px; }

/* Articles (ink) */
.cv-articles { padding: 120px 0; }
.cv-articles__head {
  display: flex; justify-content: space-between; align-items: baseline; gap: 24px;
  margin-bottom: 48px;
}
.cv-articles__head .cv-section__title { margin: 0; }
.cv-articles__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.cv-article { display: flex; flex-direction: column; gap: 14px; color: var(--hop-paper); }
.cv-article__cover {
  aspect-ratio: 4 / 5; background-size: cover; background-position: center;
  background-color: rgba(245,241,234,.06);
}
.cv-article__cover--empty {
  background-image: repeating-linear-gradient(135deg, transparent 0 22px, rgba(245,241,234,.04) 22px 23px);
}
.cv-article__date {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase; color: var(--fg-on-ink-mute);
}
.cv-article__title {
  font-family: var(--font-display); font-weight: 600;
  font-variation-settings: "opsz" 40;
  font-size: 21px; line-height: 1.2; letter-spacing: -.01em;
  transition: color var(--dur-fast) var(--ease);
}
.cv-article:hover .cv-article__title { color: var(--hop-glacier); }

@media (max-width: 1024px) {
  .cv-articles__grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 768px) {
  /* Banner: headline up top, portrait as a crisp full-opacity band at the foot
     (no overlap, nothing dimmed). Scrim flips to darken the top behind the text. */
  .cv-banner { align-items: flex-start; }
  .cv-banner__inner { padding-top: 104px; padding-bottom: 0; }
  .cv-banner__video::after {
    background: linear-gradient(to bottom, rgba(17,17,17,.74) 0%, rgba(17,17,17,.34) 30%, rgba(17,17,17,0) 56%);
  }
  .cv-banner__icon { left: 0; right: 0; height: 44vh; }
  .cv-banner__icon img { width: 100%; object-position: bottom center; }
  .cv-events, .cv-articles { padding: 80px 0; }
  .event__main { grid-template-columns: 1fr; gap: 28px; }
  .cv-articles__grid { grid-template-columns: 1fr; }
}

/* ============================================================
   IMPACT PAGE (template-impact.php)
   Full-bleed banner → impact/social-enterprise/B-Corp narrative → Academy jump.
   ============================================================ */
/* Full-bleed under the transparent header (matches Homepage + Services).
   Mel R2 2026-05-29: the banner must hold the whole viewport before the
   fold — was 86vh, which let the fold reveal what's below. */
.imp-banner {
  position: relative; min-height: 100vh;
  display: flex; align-items: flex-end; overflow: hidden;
  background: var(--hop-primrose);
}
.imp-banner__media { position: absolute; inset: 0; z-index: 0; }
.imp-banner__media img { width: 100%; height: 100%; object-fit: cover; object-position: center; }
.imp-banner__media::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background: linear-gradient(to top, rgba(17,17,17,.80) 0%, rgba(17,17,17,.40) 44%, rgba(17,17,17,.14) 76%, rgba(17,17,17,.22) 100%);
}
.imp-banner__inner { position: relative; z-index: 1; padding-top: 130px; padding-bottom: 9vh; width: 100%; }
.imp-banner__eyebrow {
  font-family: var(--font-ui); font-weight: 600; font-size: 12px;
  letter-spacing: .22em; text-transform: uppercase;
  color: rgba(245,241,234,.82); margin: 0 0 20px;
}
/* Headline shares the homepage hero treatment (see .svc-banner__h). */
.imp-banner__h {
  font-family: var(--font-display); font-weight: 500;
  font-variation-settings: "opsz" 144;
  font-size: clamp(34px, 5.2vw, 76px);
  line-height: 1; letter-spacing: -.01em;
  color: var(--hop-paper); margin: 0; max-width: 16ch;
}
/* Banner bottom-corner certifications — visible without scrolling (D11). */
.imp-banner__creds {
  position: absolute; right: 0; left: 0; bottom: 32px; z-index: 2;
  display: flex; justify-content: flex-end; gap: 28px; align-items: center;
  pointer-events: none;       /* decorative — don't trap clicks above the wrap */
}
.imp-banner__creds img { height: 52px; width: auto; opacity: .92; }
/* B-Corp (first mark) reads larger than Social Traders (Mel 2026-06-01). */
.imp-banner__creds img:first-child { height: 76px; }

/* B-Corp + Social Traders mid-page callout — paper band sandwiched between
   the narrative grid and the editorial strip. The statement, said plainly. */
.imp-creds { padding: 64px 0; background: var(--hop-paper); }
.imp-creds__inner {
  display: grid; grid-template-columns: 1fr auto;
  gap: 56px; align-items: center;
}
.imp-creds__h {
  font-family: var(--font-display); font-weight: 500;
  font-variation-settings: "opsz" 96;
  font-size: clamp(22px, 2.6vw, 36px);
  line-height: 1.15; letter-spacing: -.012em;
  margin: 0; color: var(--hop-ink); max-width: 22ch;
}
.imp-creds__marks { display: flex; gap: 36px; align-items: center; }
.imp-creds__marks img { height: 64px; width: auto; }
/* B-Corp (first mark) reads larger than Social Traders (Mel 2026-06-01). */
.imp-creds__marks img:first-child { height: 104px; }

.imp { padding: 120px 0; }
.imp__lead {
  font-family: var(--font-display); font-weight: 500;
  font-variation-settings: "opsz" 96;
  font-size: clamp(26px, 3.4vw, 48px);
  line-height: 1.2; letter-spacing: -.012em;
  margin: 0 0 72px; max-width: 28ch; color: var(--hop-ink);
}
.imp__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px; }
.imp__sub {
  font-family: var(--font-ui); font-weight: 600; font-size: 12px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--hop-petrol); margin: 0 0 16px;
  padding-top: 20px; border-top: 1px solid var(--rule-strong);
}
.imp__block p {
  font-family: var(--font-ui); font-size: 16px; line-height: 1.7;
  color: var(--hop-ink); opacity: .82; margin: 0; max-width: 38ch;
}
/* Editorial strip — full-bleed flush triptych bridging the paper narrative and
   the ink Academy band. Square + flush (gap:0), echoing the four-rooms tiles. */
.imp-strip { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; }
.imp-strip__tile { position: relative; margin: 0; aspect-ratio: 1 / 1; overflow: hidden; }
.imp-strip__tile img {
  position: absolute; inset: 0; width: 100%; height: 100%;
  object-fit: cover; object-position: center; display: block;
}

.imp-academy { padding: 112px 0; }
/* Nav "Academy" jumps here — clear the sticky header so the heading shows. */
#academy { scroll-margin-top: 104px; }
/* Image-led split: participant portrait beside the invitation. */
.imp-academy__inner {
  display: grid; grid-template-columns: 5fr 7fr; gap: 64px; align-items: center;
}
.imp-academy__media {
  margin: 0; aspect-ratio: 4 / 5; overflow: hidden; background: var(--hop-primrose);
}
.imp-academy__media img {
  width: 100%; height: 100%; object-fit: cover; object-position: center; display: block;
}
.imp-academy__copy { max-width: 52ch; }
.imp-academy__eyebrow {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--hop-primrose); margin: 0 0 20px;
}
.imp-academy__h {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 96;
  font-size: clamp(30px, 4vw, 56px);
  line-height: 1.04; letter-spacing: -.018em;
  margin: 0 0 24px; color: var(--hop-paper);
}
.imp-academy__body {
  font-family: var(--font-ui); font-size: 17px; line-height: 1.8;
  color: var(--fg-on-ink-soft); max-width: 52ch; margin: 0 0 36px;
}

/* Coming up in the Academy — Mighty Networks events feed.
   Paper band; editorial schedule layout (date column + body column). */
.imp-events { padding: 112px 0; }
.imp-events__head { margin-bottom: 56px; max-width: 64ch; }
.imp-events__eyebrow {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--hop-primrose); margin: 0 0 16px;
}
.imp-events__h {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 96;
  font-size: clamp(30px, 4vw, 56px);
  line-height: 1.04; letter-spacing: -.018em;
  margin: 0 0 16px; color: var(--hop-ink);
}
.imp-events__lede {
  font-family: var(--font-ui); font-size: 17px; line-height: 1.7;
  color: var(--hop-ink); opacity: .78; margin: 0; max-width: 56ch;
}
.imp-events__list { list-style: none; margin: 0; padding: 0; border-top: 1px solid rgba(17,17,17,.18); }
.imp-events__row {
  display: grid; grid-template-columns: 200px 1fr; gap: 32px;
  padding: 28px 0; border-bottom: 1px solid rgba(17,17,17,.18);
}
.imp-events__when {
  font-family: var(--font-ui); font-weight: 600; font-size: 13px;
  letter-spacing: .12em; text-transform: uppercase; color: var(--hop-ink); opacity: .82;
}
.imp-events__title {
  font-family: var(--font-display); font-weight: 600;
  font-variation-settings: "opsz" 48;
  font-size: clamp(22px, 2.2vw, 30px); line-height: 1.12;
  margin: 0 0 8px; color: var(--hop-ink);
}
.imp-events__title a { color: inherit; text-decoration: none; border-bottom: 1px solid currentColor; }
.imp-events__meta {
  font-family: var(--font-ui); font-size: 13px; color: var(--hop-ink); opacity: .7;
  margin: 0 0 8px; display: flex; gap: 18px; flex-wrap: wrap;
}
.imp-events__excerpt {
  font-family: var(--font-ui); font-size: 15px; line-height: 1.7;
  color: var(--hop-ink); opacity: .82; margin: 8px 0 0; max-width: 60ch;
}
.imp-events__empty {
  font-family: var(--font-display); font-style: italic; font-weight: 400;
  font-variation-settings: "opsz" 48;
  font-size: clamp(22px, 2.2vw, 30px); line-height: 1.3;
  color: var(--hop-ink); opacity: .72; margin: 0; max-width: 56ch;
}
.imp-events__empty a { color: inherit; }

/* 2025 Impact Report download button (under the narrative grid). */
.imp__report { margin: 8px 0 0; }

/* DONATE band — Primrose closing CTA (registered charity). */
.imp-donate { padding: 112px 0; background: var(--hop-primrose); color: var(--hop-ink); }
.imp-donate__inner { max-width: 640px; margin: 0 auto; text-align: center; }
.imp-donate__eyebrow {
  font-family: var(--font-ui); font-weight: 600; font-size: 12px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--hop-ink); opacity: .6; margin: 0 0 18px;
}
.imp-donate__h {
  font-family: var(--font-display); font-weight: 500;
  font-variation-settings: "opsz" 96;
  font-size: clamp(30px, 4vw, 56px); line-height: 1.1; letter-spacing: -.014em;
  color: var(--hop-ink); margin: 0 0 20px;
}
.imp-donate__body {
  font-family: var(--font-ui); font-size: 17px; line-height: 1.65;
  color: var(--hop-ink); opacity: .82; margin: 0 auto 36px; max-width: 48ch;
}

@media (max-width: 1024px) {
  .imp__grid { grid-template-columns: 1fr; gap: 40px; }
  /* Stack the Academy split; square the portrait and cap its width so it
     leads the copy rather than dominating. */
  .imp-academy__inner { grid-template-columns: 1fr; gap: 48px; }
  .imp-academy__media { aspect-ratio: 1 / 1; max-width: 520px; }
}
@media (max-width: 768px) {
  .imp-banner__inner { padding-top: 104px; }
  .imp, .imp-academy, .imp-events, .imp-donate { padding: 80px 0; }
  .imp-events__row { grid-template-columns: 1fr; gap: 8px; }
  .imp-events__head { margin-bottom: 40px; }
  /* Keep the triptych a 3-up filmstrip (taller tiles) instead of tiny squares. */
  .imp-strip__tile { aspect-ratio: 2 / 3; }
  /* Mid-page creds — stack and shrink the marks. */
  .imp-creds { padding: 56px 0; }
  .imp-creds__inner { grid-template-columns: 1fr; gap: 28px; }
  .imp-creds__marks { gap: 28px; }
  .imp-creds__marks img { height: 48px; }
  .imp-creds__marks img:first-child { height: 76px; }
  /* Banner marks shrink + centre so they don't crowd a small viewport. */
  .imp-banner__creds { justify-content: center; gap: 20px; bottom: 20px; }
  .imp-banner__creds img { height: 38px; }
  .imp-banner__creds img:first-child { height: 54px; }
}

/* ============================================================
   EVENTS PAGE (template-events.php)
   Same imp-banner pattern as Impact + Services, then a paper intro and
   a stacked column of reusable .event blocks.
   ============================================================ */
.ev-intro { padding: 96px 0 24px; }
.ev-intro__h {
  font-family: var(--font-display); font-weight: 500;
  font-variation-settings: "opsz" 96;
  font-size: clamp(28px, 3.6vw, 48px);
  line-height: 1.1; letter-spacing: -.012em;
  color: var(--hop-ink); margin: 0 0 24px; max-width: 22ch;
}
.ev-intro__body {
  font-family: var(--font-ui); font-size: 17px; line-height: 1.7;
  color: var(--hop-ink); opacity: .82; max-width: 58ch; margin: 0;
}
.ev-list { padding: 56px 0 120px; }
.ev-list__inner { display: flex; flex-direction: column; gap: 56px; }
@media (max-width: 768px) {
  .ev-intro { padding: 64px 0 16px; }
  .ev-list { padding: 32px 0 80px; }
  .ev-list__inner { gap: 40px; }
}

/* ============================================================
   ABOUT PAGE (template-about.php) — no banner, solid header
   ============================================================ */
.about-intro { padding: 152px 0 120px; }   /* clears the solid sticky header */
/* Text-led intro paired with the editorial collage. The collage already sits on
   a paper ground close to --hop-paper, so it reads as art floating on the page
   rather than a boxed photo — shown as-is (no crop), square per brand. multiply
   melts its off-white margin into the section paper. */
.about-intro__inner {
  display: grid; grid-template-columns: 1.15fr .85fr;
  gap: 72px; align-items: center;
}
.about-intro__copy { min-width: 0; }
.about-intro__figure { margin: 0; }
.about-intro__figure img {
  display: block; width: 100%; height: auto;
  border-radius: 0; mix-blend-mode: multiply;
}
.about-intro__eyebrow {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase; color: var(--mute); margin: 0 0 28px;
}
.about-intro__h {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 144;
  font-size: clamp(32px, 5vw, 76px);
  line-height: 1.02; letter-spacing: -.022em;
  margin: 0 0 36px; max-width: 22ch; color: var(--hop-ink);
}
.about-intro__lede {
  font-family: var(--font-ui); font-size: clamp(16px, 1.4vw, 20px);
  line-height: 1.7; color: var(--hop-ink); opacity: .82; max-width: 56ch; margin: 0;
}

.about-origin { padding: 112px 0; }
.about-origin__inner { display: grid; grid-template-columns: 1fr 1.4fr; gap: 64px; align-items: start; }
.about-origin__h {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 96;
  font-size: clamp(28px, 3.4vw, 48px);
  line-height: 1; letter-spacing: -.018em; margin: 0; color: var(--hop-paper);
}
.about-origin__body p {
  font-family: var(--font-ui); font-size: 18px; line-height: 1.8;
  color: var(--fg-on-ink-soft); margin: 0 0 24px; max-width: 56ch;
}
.about-origin__body p:last-child { margin-bottom: 0; }
/* Real gathering photo grounds the origin story — full wrap width, cropped to a
   band on the ink section. Square (brand), no shadow. */
.about-origin__figure { margin: 64px 0 0; }
.about-origin__figure img {
  display: block; width: 100%; height: auto;
  max-height: 560px; object-fit: cover; object-position: 50% 42%;
  border-radius: 0;
}
.about-origin__caption {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--fg-on-ink-soft); margin-top: 16px;
}

.about-team { padding: 112px 0; }
/* Nav "The team" jumps here — clear the sticky header so the heading shows. */
#team { scroll-margin-top: 104px; }
.about-team__h {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 96;
  font-size: clamp(28px, 3.4vw, 48px);
  line-height: 1; letter-spacing: -.018em; margin: 0 0 56px; color: var(--hop-ink);
}
.about-team__grid {
  list-style: none; margin: 0; padding: 0;
  display: grid; grid-template-columns: repeat(auto-fit, minmax(180px, 1fr)); gap: 32px;
}
.member { display: flex; flex-direction: column; }
/* Each member carries its sub-brand colour as --tone (ground behind the photo +
   hover keyline). NOTE: the team grid is the one place images are deliberately
   NOT square — the shapes rotate per member for a playful, graphic row (the
   square-image brand default still holds everywhere else). */
.member--gl { --tone: var(--hop-glacier); }
.member--pt { --tone: var(--hop-petrol); }
.member--ms { --tone: var(--hop-moss); }
.member--pr { --tone: var(--hop-primrose); }

/* Shaped photo tile. Faces sit high in frame, so cover-crop biases to the top. */
.member__avatar {
  position: relative; overflow: hidden;
  aspect-ratio: 1 / 1; margin-bottom: 18px;
  border-radius: 18px;
  background: var(--tone, var(--hop-glacier));
}
.member__avatar img {
  display: block; width: 100%; height: 100%;
  object-fit: cover; object-position: 50% 18%;
}

/* All frames are now uniform squares (Mel 2026-06-01) — rounded at rest, going
   sharp on hover (see the hover blocks below). The arch/circle/leaf shape
   modifiers are retained on the markup but no longer alter the radius. */

/* Static block — name + role (R2 2026-05-29: role now visible at rest, not
   gated behind the hover pop). Always rendered, no opacity transition. */
.member__static { display: flex; flex-direction: column; margin-bottom: 6px; }
.member__name {
  font-family: var(--font-display); font-weight: 700; font-size: 20px;
  letter-spacing: -.01em; color: var(--hop-ink); margin-bottom: 4px;
}
.member__role {
  font-family: var(--font-ui); font-size: 13px; color: var(--mute);
  letter-spacing: .01em; margin-bottom: 12px;
}
/* Hover-revealed block. On touch it stays visible underneath the photo
   (mobile-safe); on hover-capable pointers it's hidden until hover/focus
   (see media query). Email removed R2 — LinkedIn only. */
.member__meta { display: flex; flex-direction: column; }
.member__links { display: flex; gap: 16px; margin-top: auto; }
.member__links a {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .18em; text-transform: uppercase;
  color: var(--hop-ink);
  padding-bottom: 3px; border-bottom: 1px solid var(--hop-petrol);
}

/* --- Hover-capable pointers only (desktop): the row reads as clean shaped photos,
   then the name + details reveal on hover/focus with a sub-brand keyline. On touch
   NONE of this applies — meta stays visible underneath (base rules), so contact
   links stay tappable. Reveal uses opacity (not display:none) so the links remain
   keyboard-focusable and in the screen-reader tree. */
@media (hover: hover) and (pointer: fine) {
  .member__avatar {
    outline: 2px solid transparent; outline-offset: 0;
    transition: transform var(--dur-base) var(--ease),
                border-radius var(--dur-base) var(--ease),
                outline-color var(--dur-fast) var(--ease),
                outline-offset var(--dur-fast) var(--ease);
  }
  .member__avatar img { transition: transform var(--dur-base) var(--ease); }
  .member__meta {
    opacity: 0;
    transition: opacity var(--dur-base) var(--ease),
                transform var(--dur-base) var(--ease);
  }
  .member__links a {
    transition: opacity var(--dur-fast) var(--ease),
                transform var(--dur-fast) var(--ease);
  }

  .member:hover .member__avatar,
  .member:focus-within .member__avatar { outline-color: var(--tone); outline-offset: 8px; border-radius: 0; }
  .member:hover .member__meta,
  .member:focus-within .member__meta { opacity: 1; transform: none; }
  .member__links a:hover { opacity: .6; transform: translateY(-1px); }
}

/* Movement only when motion is welcome — lift, tilt, zoom, shape morph, meta rise. */
@media (hover: hover) and (pointer: fine) and (prefers-reduced-motion: no-preference) {
  .member__meta { transform: translateY(10px); }

  .member:hover .member__avatar,
  .member:focus-within .member__avatar {
    transform: translateY(-8px) rotate(-2.5deg); outline-offset: 9px;
  }
  .member:nth-child(even):hover .member__avatar,
  .member:nth-child(even):focus-within .member__avatar {
    transform: translateY(-8px) rotate(2.5deg);
  }
  .member:hover .member__avatar img,
  .member:focus-within .member__avatar img { transform: scale(1.06); }
}

@media (min-width: 769px) {
  /* Drop alternate members to break the rigid baseline — bouncy editorial row. */
  .member:nth-child(even) { margin-top: 36px; }
}
@media (max-width: 1024px) {
  /* Stack the intro: copy first, collage below it (capped so the tall portrait
     doesn't dominate the column). */
  .about-intro__inner { grid-template-columns: 1fr; gap: 40px; }
  .about-intro__figure { max-width: 360px; }
  .about-origin__inner { grid-template-columns: 1fr; gap: 24px; }
  .about-origin__figure { margin-top: 48px; }
  .about-team__grid { gap: 28px; }
}
@media (max-width: 768px) {
  .about-intro { padding: 64px 0 72px; }
  .about-origin, .about-team { padding: 72px 0; }
  .about-origin__figure img { max-height: 380px; }
}
@media (max-width: 420px) {
  .about-team__grid { grid-template-columns: 1fr 1fr; gap: 18px; }
}

/* ============================================================
   JOURNAL index (home.php) + single article (single.php) — paper
   ============================================================ */
.journal { padding: 152px 0 120px; }   /* clears the solid sticky header */
.journal__head { margin-bottom: 64px; max-width: 60ch; }
.journal__eyebrow {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase; color: var(--mute); margin: 0 0 20px;
}
.journal__h {
  font-family: var(--font-display); font-weight: 800;
  font-variation-settings: "opsz" 144;
  font-size: clamp(44px, 6vw, 96px);
  line-height: .96; letter-spacing: -.025em; margin: 0 0 24px; color: var(--hop-ink);
}
.journal__lede { font-family: var(--font-ui); font-size: 18px; line-height: 1.7; color: var(--hop-ink); opacity: .8; margin: 0; max-width: 52ch; }
.journal__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px 32px; }
.jcard { display: flex; flex-direction: column; gap: 12px; color: var(--hop-ink); }
.jcard__cover {
  aspect-ratio: 4 / 5; background-size: cover; background-position: center;
  background-color: var(--hop-paper-edge);
}
.jcard__cover--empty {
  background-image: repeating-linear-gradient(135deg, transparent 0 22px, rgba(17,17,17,.04) 22px 23px);
}
.jcard__date {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase; color: var(--mute);
}
.jcard__title {
  font-family: var(--font-display); font-weight: 600;
  font-variation-settings: "opsz" 40;
  font-size: 22px; line-height: 1.18; letter-spacing: -.01em;
  transition: color var(--dur-fast) var(--ease);
}
.jcard:hover .jcard__title { color: var(--hop-petrol); }
.jcard__excerpt { font-family: var(--font-ui); font-size: 14px; line-height: 1.6; color: var(--mute); }
.journal__pagination { margin-top: 72px; }
.journal__pagination .page-numbers {
  font-family: var(--font-ui); font-weight: 600; font-size: 13px;
  letter-spacing: .04em; padding: 8px 12px; margin-right: 4px;
  border: 1px solid var(--rule); border-radius: var(--radius-control); color: var(--hop-ink);
}
.journal__pagination .page-numbers.current { background: var(--hop-ink); color: var(--hop-paper); border-color: var(--hop-ink); }

/* Single article */
.post { padding: 140px 0 120px; }
.post__wrap { max-width: 760px; }
.post__eyebrow {
  font-family: var(--font-ui); font-weight: 600; font-size: 11px;
  letter-spacing: .22em; text-transform: uppercase; color: var(--mute); margin: 0 0 20px;
}
.post__eyebrow a { border-bottom: 1px solid var(--hop-petrol); padding-bottom: 2px; }
.post__title {
  font-family: var(--font-display); font-weight: 700;
  font-variation-settings: "opsz" 144;
  font-size: clamp(32px, 4.6vw, 68px);
  line-height: 1.04; letter-spacing: -.02em; margin: 0 0 16px; color: var(--hop-ink);
}
.post__meta { font-family: var(--font-ui); font-size: 13px; letter-spacing: .04em; color: var(--mute); margin: 0 0 40px; }
.post__cover { margin: 0 0 48px; }
.post__cover img { width: 100%; height: auto; display: block; }
.post__body { font-family: var(--font-ui); font-size: 18px; line-height: 1.85; color: var(--hop-ink); }
.post__body p { margin: 0 0 24px; max-width: 68ch; }
.post__body h2, .post__body h3 { font-family: var(--font-display); letter-spacing: -.01em; margin: 40px 0 16px; }
.post__body a { border-bottom: 1px solid var(--hop-petrol); padding-bottom: 1px; }
.post__body img { height: auto; }
.post__foot { margin-top: 56px; padding-top: 32px; border-top: 1px solid var(--rule-strong); }

@media (max-width: 1024px) {
  .journal__grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 768px) {
  .journal { padding: 64px 0 80px; }
  .journal__grid { grid-template-columns: 1fr; }
  .post { padding: 64px 0 80px; }
}

/* ============================================================
   LANDING PAGE (template-landing.php) — Beyond The Scroll lead-magnet.
   Hero+form (combined) → e-book mockup + FAQs → testimonial → footer.
   Reuses .section--paper / .section--ink, .btn / .btn--ink.
   See template-landing.php for structure.
   ============================================================ */

/* Single-CTA discipline: the wordmark is the only exit. Strip the centred
   nav, the right-side ghost CTA, and the mobile hamburger on this template
   only. Header still scroll-flips paper→ink the same way as elsewhere. */
body.landing-page .nav,
body.landing-page .header-cta,
body.landing-page .nav-toggle { display: none; }

/* --- 1. Hero + form (combined, above-the-fold) -------------------------
       Full-bleed image backdrop with a darkened scrim. Two columns inside
       the wrap: paper-coloured headline + intro copy on the left, HubSpot
       form in a paper card on the right. Repeated as a closing block at the
       foot of the page (.lp-cta). */
.lp-hero {
  position: relative;
  min-height: 100vh;
  display: flex;
  align-items: center;
  overflow: hidden;
  isolation: isolate;
}
.lp-hero__media { position: absolute; inset: 0; z-index: 0; }
.lp-hero__media img { width: 100%; height: 100%; object-fit: cover; object-position: center; }
.lp-hero__media::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(180deg, rgba(0,0,0,.30) 0%, rgba(0,0,0,.55) 100%);
}
.lp-hero__inner {
  position: relative; z-index: 1;
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: 72px;
  align-items: center;
  padding-top: 160px;
  padding-bottom: 110px;
  width: 100%;
}
.lp-hero__copy { color: var(--hop-paper); }
.lp-hero__eyebrow {
  font-family: var(--font-ui);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hop-paper);
  opacity: .8;
  margin: 0 0 28px;
}
.lp-hero__h {
  font-family: var(--font-display);
  font-variation-settings: "opsz" 144, "wght" 400;
  font-size: clamp(40px, 5.6vw, 78px);
  line-height: 1.04;
  letter-spacing: -0.012em;
  color: var(--hop-paper);
  margin: 0 0 28px;
  max-width: 16ch;
}
.lp-hero__p {
  font-family: var(--font-ui);
  font-size: clamp(15px, 1.15vw, 17px);
  line-height: 1.7;
  color: var(--hop-paper);
  opacity: .9;
  margin: 0;
  max-width: 50ch;
}
.lp-hero__form {
  background: var(--hop-paper);
  border-radius: var(--radius-control);
  padding: 36px;
  box-shadow: 0 24px 60px rgba(0, 0, 0, 0.28);
}
.lp-hero__formh {
  font-family: var(--font-display);
  font-variation-settings: "opsz" 96, "wght" 400;
  font-size: clamp(22px, 1.9vw, 28px);
  line-height: 1.18;
  letter-spacing: -0.008em;
  color: var(--hop-ink);
  margin: 0 0 22px;
  max-width: 22ch;
}
/* Inside the hero card, .lp-hsform is the form-only wrapper — strip its
   own card chrome since .lp-hero__form is already the card. */
.lp-hero__form .lp-hsform {
  background: transparent;
  border: 0;
  padding: 0;
  border-radius: 0;
}

/* HubSpot developer-embed wrapper. The loader script populates .hs-form-html
   with an unstyled DOM — we own the styling. Selectors target structural
   elements + HubSpot's stable class names (.hs-form-field, .hs-input,
   .hs-error-msg, .hs-button, .submitted-message). HubSpot injects its own
   stylesheet at runtime; the !important font rules below defeat its defaults. */
.lp-hsform {
  background: #fff;
  border: 1px solid var(--rule);
  border-radius: var(--radius-control);
  padding: 32px;
}
/* Cascade reset — force every text node inside the embed onto the HoP UI
   face. Specific selectors below still own size/weight/colour. */
.lp-hsform,
.lp-hsform * {
  font-family: var(--font-ui) !important;
}

/* Form container + any fieldset HubSpot wraps fields in. Strip default browser
   chrome on legend/fieldset so they don't interfere with our layout. */
.lp-hsform form {
  display: flex; flex-direction: column;
  gap: 18px;
  margin: 0;
}
.lp-hsform fieldset {
  border: 0; padding: 0; margin: 0; min-width: 0;
  max-width: 100% !important; /* HubSpot ships fieldset { max-width: 500px } inline — override. */
}
.lp-hsform fieldset + fieldset { margin-top: 18px; }

/* HubSpot's column layout. Two-column rows (First/Last name) share a row with
   a small gap; one-column rows go full-width. Stack on narrow form areas. */
.lp-hsform .form-columns-1,
.lp-hsform .form-columns-2,
.lp-hsform .form-columns-3 {
  display: flex; flex-wrap: wrap; gap: 18px;
}
.lp-hsform .form-columns-1 > .hs-form-field { flex: 1 1 100%; width: 100%; }
.lp-hsform .form-columns-2 > .hs-form-field { flex: 1 1 calc(50% - 9px); min-width: 0; width: auto; }
.lp-hsform .form-columns-3 > .hs-form-field { flex: 1 1 calc(33.33% - 12px); min-width: 0; width: auto; }
@media (max-width: 560px) {
  .lp-hsform .form-columns-2 > .hs-form-field,
  .lp-hsform .form-columns-3 > .hs-form-field { flex: 1 1 100%; }
}

/* The e-book cover image Daz embedded into the HubSpot form's rich text is
   already shown on this page via the .lp-ebook__mockup block — suppress it
   inside the form so it doesn't hijack the form card's right half. If we
   ever need form-side imagery back, drop this rule. */
.lp-hsform .hs-richtext img,
.lp-hsform .hs-richtext picture { display: none; }
.lp-hsform .hs-richtext,
.lp-hsform .hs-richtext p,
.lp-hsform .hs-richtext span {
  font-size: 14px !important;
  font-weight: 400 !important;
  font-style: normal !important;
  line-height: 1.6 !important;
  letter-spacing: 0 !important;
  text-transform: none !important;
  color: var(--hop-ink); opacity: .78;
  margin: 0 0 8px;
}
.lp-hsform .hs-richtext em,
.lp-hsform .hs-richtext i { font-style: italic !important; }
.lp-hsform .hs-richtext strong,
.lp-hsform .hs-richtext b { font-weight: 600 !important; }
.lp-hsform legend {
  display: block;
  font-family: var(--font-display);
  font-variation-settings: "opsz" 48, "wght" 500;
  font-size: 18px; line-height: 1.3;
  color: var(--hop-ink); margin: 0 0 8px; padding: 0;
}

/* Field wrapper + label. HubSpot uses .hs-form-field; label is direct child. */
.lp-hsform .hs-form-field { display: flex; flex-direction: column; gap: 8px; min-width: 0; }
.lp-hsform label,
.lp-hsform .hs-form-field > label {
  font-size: 11px !important;
  font-weight: 600 !important;
  letter-spacing: 0.22em !important;
  text-transform: uppercase !important;
  color: var(--hop-ink) !important; opacity: .65;
  display: block;
  line-height: 1.3;
}
.lp-hsform .hs-form-required {
  color: var(--hop-petrol);
  margin-left: 4px;
  letter-spacing: 0;
  opacity: 1;
}

/* All input controls. Rounded white rectangles with an ink hairline and a
   petrol focus ring — same vocabulary as the rest of the site. */
.lp-hsform input[type="text"],
.lp-hsform input[type="email"],
.lp-hsform input[type="tel"],
.lp-hsform input[type="number"],
.lp-hsform input[type="url"],
.lp-hsform select,
.lp-hsform textarea,
.lp-hsform .hs-input {
  font-size: 16px !important;
  font-weight: 400 !important;
  letter-spacing: 0 !important;
  text-transform: none !important;
  line-height: 1.5;
  color: var(--hop-ink);
  background: #fff;
  border: 1px solid rgba(17, 17, 17, 0.18) !important;
  border-radius: 8px !important;
  padding: 12px 14px !important;
  width: 100%;
  box-sizing: border-box;
  transition: border-color .15s ease, outline-color .15s ease;
}
.lp-hsform textarea,
.lp-hsform textarea.hs-input {
  resize: vertical;
  min-height: 110px;
  font-family: var(--font-ui);
}
.lp-hsform input:focus,
.lp-hsform select:focus,
.lp-hsform textarea:focus,
.lp-hsform .hs-input:focus {
  outline: 2px solid var(--hop-petrol);
  outline-offset: 1px;
  border-color: var(--hop-petrol);
}
.lp-hsform input::placeholder,
.lp-hsform textarea::placeholder { color: var(--hop-ink); opacity: .35; }

/* Validation. HubSpot adds .invalid / .error class to fields + .hs-error-msgs
   wrapper for messages — colour both. */
.lp-hsform .hs-input.invalid,
.lp-hsform .hs-input.error,
.lp-hsform .invalid input,
.lp-hsform .error input {
  border-color: #c0392b;
}
.lp-hsform .hs-error-msgs,
.lp-hsform .hs-error-msg {
  list-style: none;
  margin: 4px 0 0; padding: 0;
}
.lp-hsform .hs-error-msgs label,
.lp-hsform .hs-error-msg,
.lp-hsform .hs-main-font-element {
  font-family: var(--font-ui);
  font-size: 12px;
  font-weight: 400;
  letter-spacing: 0;
  text-transform: none;
  color: #c0392b;
  opacity: 1;
}

/* Checkboxes + radios (legal consent, opt-ins). Vertical stack, native control. */
.lp-hsform .hs-form-booleancheckbox-display,
.lp-hsform .hs-form-checkbox-display,
.lp-hsform .hs-form-radio-display {
  display: flex; align-items: flex-start; gap: 10px;
  font-family: var(--font-ui);
  font-size: 14px;
  font-weight: 400;
  letter-spacing: 0;
  text-transform: none;
  color: var(--hop-ink); opacity: .82;
  cursor: pointer;
  margin: 4px 0;
}
.lp-hsform .hs-form-booleancheckbox-display input,
.lp-hsform .hs-form-checkbox-display input,
.lp-hsform .hs-form-radio-display input {
  width: auto;
  margin-top: 3px;
  accent-color: var(--hop-petrol);
}

/* Rich-text intro / legal disclaimer that HubSpot may render inside the form. */
.lp-hsform .hs-richtext,
.lp-hsform .legal-consent-container {
  font-family: var(--font-ui);
  font-size: 13px;
  line-height: 1.6;
  color: var(--hop-ink); opacity: .7;
}
.lp-hsform .hs-richtext a,
.lp-hsform .legal-consent-container a { color: var(--hop-petrol); text-decoration: underline; text-underline-offset: 2px; }

/* Submit button — match .btn .btn--ink (filled dark, ~8px rounded). */
.lp-hsform .actions,
.lp-hsform .hs-submit { margin-top: 8px; }
.lp-hsform input[type="submit"],
.lp-hsform button[type="submit"],
.lp-hsform .hs-button {
  font-weight: 600 !important;
  font-size: 12px !important;
  letter-spacing: 0.22em !important;
  text-transform: uppercase !important;
  padding: 16px 22px 15px !important;
  background: var(--hop-ink) !important;
  color: var(--hop-paper) !important;
  border: 1px solid var(--hop-ink) !important;
  border-radius: var(--radius-control) !important;
  cursor: pointer;
  display: inline-block;
  width: auto;
  transition: background var(--dur-fast) var(--ease), border-color var(--dur-fast) var(--ease);
}
.lp-hsform input[type="submit"]:hover,
.lp-hsform button[type="submit"]:hover,
.lp-hsform .hs-button:hover {
  background: #2a2a2a;
  border-color: #2a2a2a;
}

/* Post-submit success state. HubSpot renders this where the form was. */
.lp-hsform .submitted-message,
.lp-hsform .hs-form__success-message,
.lp-hsform .form-success-message {
  font-family: var(--font-display);
  font-variation-settings: "opsz" 96, "wght" 400;
  font-size: clamp(20px, 1.8vw, 28px);
  line-height: 1.3;
  color: var(--hop-ink);
  margin: 0;
}

/* The bare <noscript> fallback if JS is blocked. */
.lp-hsform__fallback {
  font-family: var(--font-ui);
  font-size: 13px;
  color: var(--hop-ink); opacity: .65;
  margin: 16px 0 0; text-align: center;
}
.lp-hsform__fallback a { color: var(--hop-petrol); text-decoration: underline; text-underline-offset: 2px; }

/* HubSpot v4 forms theme themselves through --hsf-* custom properties. The
   element rules above style the common fields; these map HubSpot's own vars to
   brand tokens so the v4-only widgets the element rules can't reach (label
   colour, the multi-step progress bar + "n/m" text) match the site too. Set on
   .lp-hsform so it covers every embed — Deep Now modal + the get-in-touch
   modal + the landing page. */
.lp-hsform {
  --hsf-default-field-label__color: var(--hop-ink);
  --hsf-default-richtext__color: var(--hop-petrol);
  --hsf-default-heading__color: var(--hop-ink);
  --hsf-default-button__background-color: var(--hop-ink);
  --hsf-default-button__color: var(--hop-paper);
  --hsf-default-button__border-radius: var(--radius-control);
  --hsf-default-button__font-family: var(--font-ui);
  --hsf-default-progressbar-text__color: var(--hop-ink);
  --hsf-default-progressbar-text__font-family: var(--font-ui);
  --hsf-default-progressbar-progressLine__background-color: var(--hop-moss);
}
/* v4 paints the multi-step progress fill on a bare inner <div> (sized by an
   inline width), not via the progressLine var above — recolour it directly to
   the Deep Now sub-brand. Scoped + !important; harmless no-op if HubSpot
   renames the class (the bar simply keeps its default fill). */
.lp-hsform .hsfc-ProgressBar__Progress > div { background-color: var(--hop-moss) !important; }

/* v4 checkbox / radio option labels (the ones that wrap an input) carry full
   sentences, so override the uppercase field-label treatment to sentence case
   and a readable body size. :has(input) leaves the GROUP question label (no
   input — e.g. "I'm interested in…") uppercase, matching the other fields. */
.lp-hsform .hsfc-FieldLabel:has(.hsfc-CheckboxInput),
.lp-hsform .hsfc-FieldLabel:has(.hsfc-RadioInput),
.lp-hsform .hsfc-FieldLabel:has(input[type="checkbox"]),
.lp-hsform .hsfc-FieldLabel:has(input[type="radio"]) {
  text-transform: none !important;
  letter-spacing: 0 !important;
  font-size: 15px !important;
  font-weight: 400 !important;
  line-height: 1.4;
  opacity: 1;
  display: flex; align-items: flex-start; gap: 12px;
  cursor: pointer;
}
/* The box itself is the input (appearance:none, near-invisible by default).
   Give it a clear ink hairline + size; fill moss with a white tick when
   checked. flex:0 0 auto keeps it square next to multi-line option text. */
.lp-hsform .hsfc-CheckboxInput,
.lp-hsform .hsfc-RadioInput {
  appearance: none; -webkit-appearance: none;
  flex: 0 0 auto;
  width: 20px; height: 20px;
  margin: 1px 0 0;
  background-color: #fff !important;
  border: 1.5px solid rgba(17, 17, 17, .55) !important;
  border-radius: 4px;
  cursor: pointer;
  transition: background-color var(--dur-fast) var(--ease), border-color var(--dur-fast) var(--ease);
}
.lp-hsform .hsfc-RadioInput { border-radius: 50%; }
.lp-hsform .hsfc-CheckboxInput:checked,
.lp-hsform .hsfc-RadioInput:checked {
  background-color: var(--hop-moss) !important;
  border-color: var(--hop-moss) !important;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M5 12l5 5 9-11' fill='none' stroke='%23fff' stroke-width='2.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") !important;
  background-repeat: no-repeat; background-position: center; background-size: 66%;
}
.lp-hsform .hsfc-CheckboxInput:focus-visible,
.lp-hsform .hsfc-RadioInput:focus-visible {
  outline: 2px solid var(--hop-petrol); outline-offset: 2px;
}

/* --- 3. E-book + FAQs (ink) --------------------------------------------
       Layered book mockup on the left (placeholder until Daz's artwork
       arrives), the four FAQs on the right. */
.lp-ebook { padding: 120px 0; }
.lp-ebook__inner {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 80px;
  align-items: start;
}
.lp-ebook__art {
  position: sticky; top: 120px;
}
.lp-ebook__eyebrow {
  font-family: var(--font-ui);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hop-glacier);
  margin: 0 0 20px;
}
.lp-ebook__h {
  font-family: var(--font-display);
  font-variation-settings: "opsz" 96, "wght" 400;
  font-size: clamp(32px, 4.4vw, 52px);
  line-height: 1.05;
  letter-spacing: -0.01em;
  color: var(--hop-paper);
  margin: 0 0 20px;
  max-width: 16ch;
}
.lp-ebook__sub {
  font-family: var(--font-ui);
  font-size: clamp(15px, 1.2vw, 17px);
  line-height: 1.65;
  color: var(--hop-paper); opacity: .78;
  margin: 0 0 40px;
  max-width: 52ch;
}

/* Real cover artwork (ACF: hop_lp_ebook_cover). Renders in place of the
   placeholder mockup below when Daz uploads it — same width + shadow. */
.lp-ebook__cover-real {
  display: block;
  width: 100%;
  max-width: 360px;
  height: auto;
  box-shadow: 0 24px 48px rgba(0, 0, 0, 0.35);
}

/* Layered book-stack placeholder — three slightly rotated rectangles, the
   front-most styled like a cover. Shown until hop_lp_ebook_cover is set. */
.lp-ebook__mockup {
  position: relative;
  width: 100%;
  max-width: 360px;
  aspect-ratio: 3 / 4;
  margin: 0;
}
.lp-ebook__page,
.lp-ebook__cover {
  position: absolute;
  inset: 0;
  display: flex; flex-direction: column;
  font-family: var(--font-ui);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  box-shadow: 0 24px 48px rgba(0, 0, 0, 0.35);
}
.lp-ebook__page--back {
  background: var(--hop-paper-edge);
  color: var(--hop-ink); opacity: .35;
  transform: rotate(-4deg) translate(-8%, 2%);
  align-items: center; justify-content: center;
}
.lp-ebook__page--mid {
  background: var(--hop-primrose);
  color: var(--hop-ink); opacity: .9;
  transform: rotate(2deg) translate(6%, 0);
  align-items: center; justify-content: center;
}
.lp-ebook__cover {
  background: var(--hop-petrol);
  color: var(--hop-paper);
  padding: 36px 28px;
  justify-content: space-between;
  transform: rotate(-1deg);
}
.lp-ebook__cover-eyebrow { font-size: 10px; opacity: .7; }
.lp-ebook__cover-title {
  font-family: var(--font-display);
  font-variation-settings: "opsz" 144, "wght" 400;
  font-size: clamp(36px, 5vw, 56px);
  letter-spacing: -0.01em;
  text-transform: none;
  line-height: 1;
  color: var(--hop-paper);
  margin-top: 32px;
}
.lp-ebook__cover-foot { font-size: 10px; opacity: .65; }

/* The FAQ list inside the e-book section. Styled for the ink register. */
.lp-faqs__list { border-top: 1px solid rgba(245, 241, 234, 0.18); }
.lp-faq {
  border-bottom: 1px solid rgba(245, 241, 234, 0.18);
}
.lp-faq__q {
  display: flex; align-items: center; justify-content: space-between;
  gap: 24px;
  padding: 24px 0;
  list-style: none;
  cursor: pointer;
  font-family: var(--font-display);
  font-variation-settings: "opsz" 48, "wght" 500;
  font-size: clamp(18px, 1.5vw, 22px);
  line-height: 1.3;
  color: var(--hop-paper);
}
.lp-faq__q::-webkit-details-marker { display: none; }
.lp-faq__qtext { flex: 1; }
.lp-faq__chev {
  flex-shrink: 0;
  display: inline-flex; align-items: center; justify-content: center;
  width: 32px; height: 32px;
  color: var(--hop-paper);
  transition: transform .2s ease;
}
.lp-faq[open] .lp-faq__chev { transform: rotate(180deg); }
.lp-faq__a {
  font-family: var(--font-ui);
  font-size: clamp(15px, 1.2vw, 17px);
  line-height: 1.7;
  color: var(--hop-paper); opacity: .78;
  margin: 0 0 24px;
  max-width: 64ch;
}
@media (prefers-reduced-motion: reduce) {
  .lp-faq__chev { transition: none; }
}

/* --- 4. Testimonial — editorial pull-quote (paper). Italic Fraunces with
       a giant Primrose opening curl, centred composition, and a delicate
       Primrose hairline before the attribution. ---------------------------- */
.lp-quote { padding: 140px 0 132px; }
.lp-quote__fig {
  position: relative;
  margin: 0 auto;
  max-width: 880px;
  text-align: center;
  padding-top: 24px;
}
/* The oversized opening curl. Fraunces italic, dropped in Primrose, hanging
   above the first line. Decorative — aria-hidden via positioning, not the
   DOM (it's a ::before so it never reaches the accessibility tree). */
.lp-quote__fig::before {
  content: "\201C"; /* “ */
  position: absolute;
  top: -28px; left: 50%;
  transform: translateX(-50%);
  font-family: var(--font-display);
  font-style: italic;
  font-variation-settings: "opsz" 144, "wght" 300, "SOFT" 100;
  font-size: clamp(120px, 14vw, 220px);
  line-height: 1;
  color: var(--hop-primrose);
  pointer-events: none;
  z-index: 0;
}
.lp-quote__q {
  position: relative; z-index: 1;
  font-family: var(--font-display);
  font-style: italic;
  font-variation-settings: "opsz" 144, "wght" 350, "SOFT" 100;
  font-size: clamp(28px, 4vw, 52px);
  line-height: 1.18;
  letter-spacing: -0.008em;
  color: var(--hop-ink);
  margin: 0 auto;
  max-width: 22ch;
  quotes: none;
}
.lp-quote__q::before,
.lp-quote__q::after { content: none; }
/* Delicate Primrose hairline between quote and attribution. */
.lp-quote__rule {
  display: block;
  width: 64px; height: 2px;
  margin: 48px auto 28px;
  background: var(--hop-primrose);
  border-radius: 2px;
}
.lp-quote__attr {
  font-family: var(--font-ui);
  font-size: 12px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hop-ink); opacity: .65;
  margin: 0;
  display: inline-flex; flex-wrap: wrap; justify-content: center; gap: 8px 14px;
}
.lp-quote__who { font-weight: 600; opacity: 1; color: var(--hop-ink); }
.lp-quote__role::before { content: "·\00a0"; opacity: .55; }

/* --- Responsive --------------------------------------------------------- */
/* --- 4. Closing form (ink section, paper form card) -------------------
       A repeat of the hero conversion block, centred, for visitors who reach
       the foot of the page. Ink section; the .lp-hsform card is overridden to
       paper so it matches the hero form card (which sits on the dark image). */
.lp-cta { padding: 120px 0 132px; }
.lp-cta__inner { max-width: 620px; margin-inline: auto; text-align: center; }
.lp-cta__eyebrow {
  font-family: var(--font-ui);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--hop-paper);
  opacity: .7;
  margin: 0 0 24px;
}
.lp-cta__h {
  font-family: var(--font-display);
  font-variation-settings: "opsz" 96, "wght" 400;
  font-size: clamp(26px, 3vw, 40px);
  line-height: 1.12;
  letter-spacing: -0.01em;
  color: var(--hop-paper);
  margin: 0 0 36px;
  text-wrap: balance;
}
/* Paper form card (matches the hero card), border dropped, soft shadow to
   lift it off the ink. Heading is centred, but fields read better flush-left. */
.lp-cta .lp-hsform {
  background: var(--hop-paper);
  border: 0;
  box-shadow: 0 24px 60px rgba(0, 0, 0, 0.28);
  text-align: left;
}

@media (max-width: 1024px) {
  .lp-hero          { min-height: 0; }
  .lp-hero__inner   { grid-template-columns: 1fr; gap: 48px; padding-top: 130px; padding-bottom: 80px; }
  .lp-hero__h       { max-width: none; }
  .lp-hero__p       { max-width: none; }
  .lp-ebook__inner  { grid-template-columns: 1fr; gap: 56px; }
  .lp-ebook__art    { position: static; width: 100%; max-width: 320px; margin: 0 auto; }
  .lp-quote { padding: 96px 0; }
  .lp-quote__fig::before { font-size: clamp(96px, 18vw, 160px); top: -16px; }
  .lp-cta { padding: 96px 0; }
}
@media (max-width: 768px) {
  .lp-hero__inner { padding-top: 110px; padding-bottom: 64px; gap: 36px; }
  .lp-hero__form  { padding: 22px; }
  .lp-ebook     { padding: 80px 0; }
  .lp-quote     { padding: 80px 0; }
  .lp-cta       { padding: 72px 0; }
  .lp-hsform    { padding: 16px; }
  .lp-quote__fig { padding-top: 12px; }
  .lp-quote__fig::before { font-size: clamp(80px, 22vw, 120px); top: -4px; }
  .lp-quote__rule { margin: 36px auto 20px; }
}

/* ============================================================
   ERROR 404 (404.php) — paper, centred, quiet
   ============================================================ */
.notfound {
  min-height: calc(100vh - 220px);
  display: flex;
  align-items: center;
  padding: 120px 0;
}
.notfound__inner {
  max-width: 760px;
  margin: 0 auto;
  text-align: center;
}
.notfound__eyebrow {
  font-family: var(--font-ui); font-weight: 600;
  font-size: clamp(11px, 1vw, 13px);
  letter-spacing: .22em; text-transform: uppercase;
  color: var(--mute); margin: 0 0 22px;
}
.notfound__h {
  font-family: var(--font-display); font-weight: 500;
  font-variation-settings: "opsz" 144;
  font-size: clamp(44px, 7vw, 96px);
  line-height: 1.02; letter-spacing: -.02em;
  color: var(--hop-ink); margin: 0;
}
.notfound__lede {
  font-family: var(--font-ui);
  font-size: clamp(17px, 1.4vw, 19px);
  line-height: 1.7; color: var(--hop-ink);
  max-width: 48ch; margin: 26px auto 0;
}
.notfound__cta { margin-top: 40px; }
.notfound__links {
  display: flex; flex-wrap: wrap;
  justify-content: center; gap: 8px 28px;
  margin-top: 56px;
  border-top: 1px solid var(--rule);
  padding-top: 28px;
}
.notfound__links a {
  font-family: var(--font-ui); font-weight: 600;
  font-size: 12px; letter-spacing: .22em; text-transform: uppercase;
  color: var(--hop-ink); opacity: .7;
  transition: opacity var(--dur-fast) var(--ease);
}
.notfound__links a:hover { opacity: 1; }

@media (max-width: 768px) {
  .notfound { min-height: 0; padding: 96px 0; }
  .notfound__links { gap: 8px 20px; }
}